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07.2008
Nylon
Sabrina gets ready to party at the Nylon Summer Music Tour wearing our Mama Cass top (aa4565) in eggplant.
 Click here to see article.
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06.2008
CTN
Spotlight on Alternative tees.
Click here to see article.
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06.2008
DNR
“Summer Socials” feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event with Courtney Cox wearing ah76 Fidel cap!
Click here to see article.
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06.2008
Miss Serendipitist
Alternative: tees for Free-Thinking People!
Click here to see article.
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06.2008
Plant Green
Adrian Grenier wears our aa1973 eco-heather crew.
Click here to see article.
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06.2008
Tendencias
Featuring our aa1980 unisex eco-heather l/s hoodie.
Click here to see article.
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06.2008
Top Button
Steal Ashlee Simpson’s style with our aa3090 Mr. Rogers eco-vertigrain cardigan.
Click here to see article.
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06.2008
CBS Better Mornings
Alternative featured on Atlanta's CBS 42 morning show, with Alternative's COO Evan Toporek.
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06.2008
The Deal
Feature on Alternative’s new partnership with Rosewood Capital.
Click here to see article.
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06.2008
LA.com
Feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event in Los Angeles.
Click here to see article.
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06.2008
Jamd
Feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event in Los Angeles.
Click here to see image.
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06.2008
California Apparel News
Feature on Alternative’s presence at the Elizabeth Glaser Pediatric Aids Foundation event in Los Angeles, as well as a feature on Alternative’s new partnership with Rosewood Capital.
Click here to see article.
Click here to see article.
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06.2008
Life and Style
Our eco-heather unisex crew (aa1973) in eco royal featured as a hot style!
Click here to see image.
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06.2008
Plenty
Our eco-heather unisex crew (aa1973) in eco royal featured as a hot style!
Click here to see article.
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06.2008
Racked LA
Feature on Alternative’s partnership with the Elizabeth Glaser Pediatric Aids Foundation.
Click here to see article.
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06.2008
Splash
Feature on Alternative’s partnership with the Elizabeth Glaser Pediatric Aids Foundation.
Click here to see article.
Click here to see article.
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06.2008
Lucky
Discover why Lucky thinks our “Stevie” long sleeve wrap (aa4507) will work for you.
Click here to see the image.
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05.2008
Style Forum
Alternative gets props on this popular style blog.
Click here to see article.
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05.2008
American Idol - Idol Style
American Idol contestant David Cook rocks out in our eco-heather henley (aa1989) in eco black.
Click here to see the article.
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05.2008
G Living
G Living sites Alternative Earth as the common thread among today’s most ecologically conscious celebrities.
Click here to see the article.
Click here to see the article.
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05.2008
Seventeen
Featuring our women’s long sleeve organic scoop neck (aa6094) in earth natural.
Click here to see the image.
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05.2008
Angeleno
Featuring our popular women’s burnout tee (aa2608) in white.
Click here to see the image.
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05.2008
E! Daily 10
Wear this! Alternative Earth invades Hollywood with our line of super soft tees made using organic cottons and other earth friendly products.
Click here to see the image.
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05.2008
Printwear
Featuring our messenger bag (aa7005) in army.
Click here to see the image.
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05.2008
Marie Claire
Featuring our women’s burnout tank (aa2641) in white.
Click here to see the image.
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05.2008
Lucky
Bringin’ it back! How to make that retro style look new with our eco-heather crew (aa1973) in eco black.
Click here to see the image.
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04.2008
WWD
Featuring our gauze baseball tee (aa1740) in chocolate and charcoal.
Click here to see the image.
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04.2008
NY1
The popular New York news source features “The Rocky” fleece zip-up hoodie (aa9590) for both men and women as the perfect addition to your post-workout wardrobe.
Click here to see the image.
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04.2008
WWD
Featuring our baby 1x1 rib onesie (aa2501) in white.
Click here to see the image.
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04.2008
Nylon
Featuring a write up in the Nylon Diary, as well as a feature on our women’s ribbed football jersey (aa1189).
Click here to see the image.
Click here to see the image.
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04.2008
Green Awakening
A shout-out for a few pieces from our eco-friendly Alternative Earth collection.
Click here to see the image.
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04.2008
The Betty Blog
Betty’s Divine – a stylish Montana boutique – loves Alternative!
Click here to see the image.
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04.2008
Vice
Featuring our women’s crop leggings (aa7003) in black.
Click here to see the image.
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04.2008
OK!
Christina Aguilera dresses her new son Max in Alternative’s Baby & Toddler line, of course!
Click here to see the image.
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04.2008
Fit Pregnancy
Featuring our unisex organic cotton tee (aa6005) in earth natural.
Click here to see the image.
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04.2008
944
Highlights on Greg Alterman and his inspiration for the Alternative Earth line.
Click here to see the image.
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04.2008
Lucky
Featuring the women’s burnout tank (aa2641) in washed black.
Click here to see the image.
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04.2008
Marie Claire
Our super-versatile women’s burnout tank (aa2641) in white was chosen for this issue’s Editor’s Pick.
Click here to see the image.
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03.2008
Sidewalks Are Runways
Our women’s burnout tunic (aa2618) in white as modeled by pop diva Christina Aguilera.
Click here to see the image.
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03.2008
CosmoGirl
All eyes are on Hayden Christensen in our men’s destroyed tee (aa1075) in vintage black.
Click here to see the article.
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03.2008
Lucky.com
Straight from the source: our Alternative Earth eco-heather unisex crew (aa1973) makes Lucky.com’s list of favorites from their Eco-Friendly Fashion Sourcebook.
Click here to see the image.
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03.2008
CBS Big Shot Live
Model contestant Tara Block steps on to an Alternative photo shoot to see if she’s got what it takes to make it bigtime.
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03.2008
Los Angeles
Actor Eric Bana looking mighty fine in our men’s destroyed tee (aa1075) in vintage black!
Click here to see the article.
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03.2008
Elle
Featuring our women’s burnout tee (aa2608) in white.
Click here to see the article.
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02.2008
AMX
Actor Hayden Christensen hits the cover of this British magazine in our men’s destroyed tee (aa1075) in vintage black.
Click here to see the image.
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02.2008
Flaunt
No Country for Old Men’s Josh Brolin strikes a pose in our men’s destroyed tee (aa1075) in vintage black.
Click here to see the article.
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02.2008
Swindle
Men’s fashion spread featuring our unisex eco-heather crew (aa1973) and our unisex organic cotton tee (aa6005).
Click here to see the article.
Click here to see the article.
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02.2008
NBC’s Today Show
Featuring the women’s burnout tee (aa2660) in mushroom in a special Valentine’s fashion show to achieve sexy style in your wardrobe everyday.
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02.2008
OK! Weekly
Alternative earth tees were featured items in gift bags presented and OK!’s third annual dinner held at the Sundance Film Festival.
Click here to see the article.
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02.2008
Men's Journal
Featuring the eco-heather crew (aa1973).
Click here to see the article.
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02.2008
Fit Pregnancy
Vintage soft tees from Alternative are perfect exercise apparel for mothers in their first trimester. Featuring the women’s eco-heather long pant (aa1987), the unisex eco heather crew (aa1973), and the women’s destroyed tee (aa1073)in linen heather.
Click here to see the article.
Click here to see the article.
Click here to see the article.
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01.2008
Swagtime
Alternative sponsors the 13th annual Critics’ Choice Awards with eco-friendly tees from the Alternative Earth line.
Click here to see the article.
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01.2008
Reuters
Alternative sponsors the 13th annual Critics’ Choice Awards with eco-friendly tees from the Alternative Earth line.
Click here to see the article.
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01.2008
Real Simple
Pick up some Alternative tees at Sage boutique in Atlanta, GA.
Click here to see the article.
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01.2008
Atlanta InTown
Alternative launches a website redesign!
Click here to see the article.
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01.2008
In Touch
Queen Latifah picked up one of our organic cotton tees at the Critics’ Choice Awards!
Click here to see the article.
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12.2007
OK! Weekly
Patrick Dempsey can't get enough of our men’s destroyed tee (aa1075) in vintage black!
Click here to see the article.
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12.2007
Elle
Featured item: women’s burnout tee (aa2608) in black.
Click here to see the article.
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12.2007
Marie Claire
Featured item: women’s burnout tee (aa2608) in white.
Click here to see the article.
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12.2007
Alternative Press
Spotlight on our women's camo thermal, aa8112.
Click here to see the article.
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12.2007
MenStyle.com
“Holiday Gift Guide for Her”
Alternative’s vintage soft tees make a perfect gift for the lady on your holiday list.
Click here to see the article.
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12.2007
Nylon
“Shirts So Good”
Alternative goes green with the launch of Alternative Earth collection.
Click here to see the article.
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11.2007
MSNBC.com
The super soft apparel in the women’s Alternative Earth collection are perfect for quiet nights at home. The tops and bottoms in the collection are also earth-friendly; they’ll have you resting easier at night, in more ways than one.
Click here to see the article.
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11.2007
California Apparel News
“Leisure Activities”
A sophisticated spin on comfortable, casual wear. Featuring products from the Alternative Earth collection.
Click here to see the article.
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11.2007
California Apparel News
Announcing the launch of Alternative Earth!
Click here to see the article.
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09.2007
Elle
Lindsay Lohan cover story, shot in our aa2608 burnout tee in washed black.
Click here to see the article.
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09.2007
Nylon
"Check Yo'self"
Houndstooth is in, and so is our houndstooth tee (aa3203).
Click here to see the article.
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08.2007
Paper
"Action Packs"
Alternative's Gramps Caputo (ah67) and men's argyle tee (aa4005) featured in a photo spread of today's dynamic sports squads.
Click here to see the article.
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08.2007
Nylon
"All Aboard!"
Spotlight on engineer's stripe fashion, featuring the aa3003 conductor tee.
Click here to see the article.
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08.2007
Complex
"Head Crack"
Men's headwear fashion: Jason Lee would love our Gramps Caputo (ah67).
Click here to see the article.
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08.2007
C
"Favorite Tee"
Oh yeh! Alternative is the rockstar of the t-shirt biz.
Click here to see the article.
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08.2007
FitPregnancy
Alternative's gauze poofy sleeve (aa1710) featured, as well as the men's destroyed tee (aa1075).
Click here to see the article.
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08.2007
Marie Claire
"Trying to Save the World"
A look at the fashion industry's supermodels who are working hard to help those in need. Model Lydia Hearts of God's Love We Deliver photographed in the gauze moroccan top (aa1795).
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08.2007
Atlanta Journal Constitution
"T-shirt Business Bursting at the Seams"
The AJC details the booming success of Alternative and the popularity of our tees.
Click here to see the article.
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08.2007
California Apparel News
"Eco Chic"
A look at how the fashion industry is going green - featuring the launch of Alternative Earth.
Click here to see the article.
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08.2007
Cookie
"Softly, Softly"
"Tissue-soft" tees for adults and kids.
Click here to see the article.
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08.2007
Blackburn & Sweetzer
"More Great Tees"
Continued praise of the Alternative Earth line.
Click here to see the article.
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07.2007
Entrepreneur
"Almost Famous"
Interview with Alternative's CEO and Creative Director, Greg Alterman.
Click here to see the article.
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07.2007
Jezebel
"Alternative Nation"
A double feature! A highlight on Alternative's matching tees for father and son, and also an interview with Greg Alterman, Alternative's CEO and Creative Director.
Click here to see Greg's article.
Click here to see the father-son feature.
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07.2007
Nylon
"Technicolor Dreamcoat"
Steal MIA's multi-hued style: try Alternative's rainbow crew - for women (aa1293) and men (aa1205)!
Click here to see Greg's article.
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07.2007
Lucky
"Night & Day"
Our women's burnout tee (aa2608) is a staple for elegant evening attire.
Click here to see Greg's article.
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07.2007
GQ
Fashion feature: our Gramps Caputo (ah67) driving cap in black herringbone.
Click here to see the article.
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07.2007
Blueprint
"Pioneering Denim"
Alternative's burnout tee (aa2606) for men is a perfect pairing for fall's denim styles.
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07.2007
KVVU Fox 5 Vegas
"New on the Net"
Alternativeapparel.com is featured on a Fox 5 news segment detailing fashionable styles available on the internet. Reporter wears our men's houndstooth crew (aa3205).
Click here to see the article.
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07.2007
Thrillist
"Wildly Soft Shirts"
Dude. We've got your favorite shirts right here.
Click here to see the article.
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07.2007
Treehugger.com
"Wildly Soft Shirts"
Highlighting the launch of the planet-friendly Alternative Earth line.
Click here to see the article.
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05.2007
The Alternative Consumer
"An Alternative Alternative - Eco Fashion"
Highlighting the launch of the planet-friendly Alternative Earth line.
Click here to see the article.
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07.2007
American Baby
Summer fashion for your little ones, including the tonal stripe tee (aa2511), the burnout tee (aa2523), and the backstage tee (aa2515).
Click here to see the article.
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06.2007
Los Angeles
Superfine actor Paul Rudd photographed in our men's basic tee (aa05) in light navy.
Click here to see the article.
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06.2007
The Today Show
Apparel gifts for Father's Day, featuring Alternative's l/s burnout raglan in white (aa2607) and the burnout tee in washed navy (aa2606).
Click here to see the article.
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06.2007
California Apparel News
"Alternative Tees Star in Kids' Benefit"
Coverage of EGPAF's "A Time For Heroes" benefit, sponsored by Alternative. Features Grey's Anatomy T.R. Knight, former SNL alum Chris Kattan, and Billy Crystal.
Click here to see the article.
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06.2007
PPB
Fashion feature: baby/toddler rainbow tee (aa2505).
Click here to see the article.
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05.2007
InStyle
"Mommy & Me"
Fashion trends for the Hollywood parental set, featuring the rainbow tee for moms (aa1293) and for kids (aa2505).
Click here to see the article.
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05.2007
Seventeen
Fashion feature: women's/junior's rainbow tank (aa1268).
Click here to see the article.
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05.2007
Lucky Shopping Blog
"Playing Favorites"
Lucky fashion editor Lauren Decarlo loves our women's destroyed tee (aa1073).
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05.2007
Teen Vogue Beauty Blog
"A Refreshing Alternative"
Teen Vogue beauty director Eva Chen is obsessed with the baby soft feel of our tees.
Click here to see the article.
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05.2007
Spy Girl Select
Alternative: big in Japan! Spotlight on the women's stripe capped sleeve tee (aa391) as the "simple and casual" choice for summer.
Click here to see the article.
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05.2007
California Apparel News
"Alternative Altruism"
Highlights of Alternative's sponsorship of the Elizabeth Glaser Pediatric Aids Foundation.
Visit our events page for more highlights!
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05.2007
The Fashion Informer
"T Time: A New Alternative"
Web blog The Fashion Informer sings the praises of Alternative.
Click here to see the article.
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05.2007
American Baby
"Ahoy, Matey!"
Fashion feature: baby/toddler burnout tee (aa2523) in washed navy
Click here to see the article.
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05.2007
Corporate Logo
Tees for kids! Featuring the camo tee (aa2521) for infants and toddlers.
Click here to see the article.
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04.2007
Jane
Fashion feature: women's burnout tee (aa2608) in washed black.
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04.2007
Lucky
Fashion feature: women's sheer racerback tank (aa5067) in white.
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04.2007
Complex
"Hooked Up: T-Shirts"
Beautiful solid tees? Alternative! Check out the men's basic tee (aa05).
Click here to see the article.
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04.2007
Earnshaw's
Fashion feature: kids' backstage tee (aa2515) in vintage gold and kids' houndstooth tee (aa2509) .
Click here to see the article.
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04.2007
New York Post
"Get Exercised for Spring Looks!"
Fashion feature: women's/junior's rainbow crew (aa1293) .
Click here to see the article.
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03.2007
Daily Candy
"Burn, Baby, Burn!"
Both chic and comfy, the women's burnout tee (aa2608) is bound to be your new favorite.
Click here to see the article.
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03.2007
Nylon
"Alternative Nation"
Your plain ol' average tee is no match for the softness and fit of Alternative.
Click here to see the article.
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03.2007
The Atlantan
"Look Who's Talking: Greg Alterman"
Alternative's CEO and Creative Designer dishes about his inspiration and current trends.
Click here to see the article.
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03.2007
WGSN
"Trends Flash! Burnout Tees"
Alternative declared one of the industry's top producers of quality blank burnouts.
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03.2007
Promowear
"Alternative Finds Its Inner Child"
Announcing the launch of Alternative's baby/toddler line.
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02.2007
Complex
Fashion feature: men's basic tee (aa05) in silver.
Click here to see the article.
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02.2007
Fashion Mannuscript West
Announcing the launch of Alternative's baby/toddler line.
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02.2007
Earnshaw's
Announcing the launch of Alternative's baby/toddler line.
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01.2007
Synthesis
Hot fashion items, including the aa4060 (women's argyle v-neck) and the aa1966 (women's vintage heather v-neck hoodie).
Click here to see the article.
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01.2007
Wearables Business
"Get Ahead in the Headwear Game" by Tonia Cook Kimbrough
Focuses on new trends in headwear for 2007, including Alternative's Gramps Caputo (ah67).
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01.2007
EMB
"Here's to the T"
Coverage of MODA's "To-A-T" exhibit, sponsored by Alternative.
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Excerpt:
"The exhibit appreciates the T-shirt and shows its evolution from a basic wardrobe staple to a lifestyle," says Greg Alterman, founder and creative director of Alternative. |
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12.2006
Los Angeles Business Journal
"End of the Line" by Howard Fine
Examines the trend in L.A.-based businesses to abandon mass production; many companies, like Alternative, are now focusing on custom and specialized production which require design skill and knowledge.
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Excerpt:
Design is also integral to the manufacturing that takes place at Alternative, a Los Angeles-based T-shirt and headwear maker. The garment maker has a design lab in downtown Los Angeles where it comes up with custom designs for its T-shirts. The manufacturing work itself is more complex than at many garment shops because the company uses high-end finishes and "dye gain" fabrics.
"We choose to make innovative garments like these in L.A. because intense onsite coordination is required and there are many capable specialty factories to choose from in L.A.," said Evan Toporek, Alternative’s chief operating officer. |
Click here to see the article.
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12.2006
Self
The aa04 featured as the perfect shirt for everyone!
Click here to see the article.
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11.2006
Apparel News
Coverage of MODA's "To-A-T" exhibit, sponsored by Alternative.
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Excerpt:
Known for its high-quality fabrics, attention to detail, and innovative wash treatments, [Alternative] is a key sponsor of the Museum of Design Atlanta's and the Savannah College of Art and Design's "To-A-T" exhibition, which showcases the latest innovations in t-shirt design from artists and designers from around the world. Alternative donated more than 2,000 shirts as the blank canvases for their one-of-a-kind creations. |
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11.2006
DNR
"50 Most Influential Men's Wear Stores"
Bill Hallman, owner and operator of Alternative's boutique store in Atlanta, listed as #24 in list of top national men's wear stores.
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11.2006
PPB's Wear
"From the Catwalk to the Corporate Boardroom" by Cassandra Johnson
A look at how the ASI industry is being shaped by current fashion trends; the standard 100% cotton blank tee just doesn't cut it anymore. Alternative's Greg Alterman and Paige Cannon interviewed.
Click here to see the article.
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10.2006
Riviera
Dress 'em up, dress 'em down: Alternative tees are for every occasion.
Click here to see the article.
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10.2006
DNR
"Art and Design in Atlanta" by Brenda Lloyd
Coverage of MODA's "To-A-T" exhibit, sponsored by Alternative.
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Excerpt:
"To-A-T" was a first for Atlanta - a curated men's and women's T-shirt exhibit from local and not-so-local designers, including Marc Jacobs, Dolce & Gabbana, and Christian Dior... Among the pieces on display were Michael Knight's his-and-hers T-shirts with the male and female gender symbols made of mirrors... |
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09.2006
BPM
"Alternative Apparel" by Lina Lecaro
Alternative: the must-have tee.
Click here to see the article.
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09.2006
944
"Blank Slate"
Who needs a trendy design to make your tee a fashion statement? Blanks are in!
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Excerpt:
Alternative often plans for colors and styles six-plus months in advance, watching the markets closely to stay ahead - that's why many brand managers and manufacturers use the blank-slated t-shirts for designing their own lines. But that doesn't deter retail customers from using the shirts as bases for their funkier attire. |
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09.2006
Atlanta
"Top New Boutiques"
Alternative's flagship store listed as best newcomer in Atlanta for 2006!
Click here to see the article.
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07.2006
Jezebel
"So Long, James Dean; Hello, James Perse" by Kimberly Davis
Alternative featured as a leader in the evolution of the t-shirt in popular culture.
Click here to see the article.
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07.2006
Lucky
Lucky finds a favorite at the Alternative boutique while shopping in Atlanta...
Click here to see the article.
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07.2006
The Wall Street Journal
"Beyond the Basic T" by Jamin Warren
Alternative gets a shout-out for producing trendy, high fashion blanks for modern designers and screenprinters.
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06.2006
Blueprint
The premiere issue of Martha Stewart's newest publication! Alternative was happy to provide tees for models used throughout the magazine, as well as having our men's aa05 in light navy used for the cover shot.
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05.2006
Lucky
Alternative's aa2608 (women's burnout tee in washed navy) et al. featured as hot items at New York's Some Odd Rubies boutique.
Click here to see the article.
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