Reason For Being

"Alternative exists to promote the quest of free-thinking people to individuate by wearing t-shirts when and where they want."

Our super soft garments are made for fashion, manufactured for comfort, and tailored for fit. Our tees are works of art in themselves, and we hope you enjoy them as much as we enjoy making them for you.

However you do it, wear your t-shirt proud. And wear it everywhere. Who says that your tee isn’t high fashion? Who says that your tee isn’t a form of art? The thought of a t-shirt as a casual garment is an obsolete philosophy. Your t-shirt is more exciting and more lovely and more awesome and more appropriate than any old blouse or any boring tie you could put on.

But at the end of the day, we’re more than t-shirts. We want you to express yourself in every aspect of your life. Compose a song. Paint a picture. Or maybe you’re a photographer? Maybe you’re a dj? Maybe you’re a writer? Maybe you knit scarves for cats? It doesn’t matter, as long as you are inspired to create something new everyday, however large or small. There’s a big wide world in your grasp – now, get out there and do something!

We hope that we can inspire you to do something new today. We hope that we can inspire you to be who you are, to do what you want, and to put your stamp on the world.

Because there is no Alternative to being yourself.