Soft. Simple. Sustainable.

Since 1995, we have set out to re-create that soft, lived‑in look and feel of our favorite vintage tee.

our story

FABRIC FIRST

Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.

DESIGNED WITH PURPOSE

Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.

MINDFUL OF OUR IMPACT

Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.

sustainability

More than 80 percent of our garments are made with sustainable materials and processes.

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“More than a name, Alternative is who we are.”

press & media

MensHealth

“14 style upgrades to make this season. Stock up on new cotton tees like the cut-neckline, Morroccan.”

InStyle

“The perfect white tee”

GQ

“The right way to wear a v-neck tee. Soft fabric and a shallow collar, Alternative Boss V-neck.”

contact

For all general inquiries,
comments or suggestions:

contactus@alternativeapparel.com

888.481.8339
M-F : 9 AM to 6 PM ET

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