We at Alternative are proud to join the effort to sustain our natural environment, that we may also sustain long life, health, and prosperity for all people. Alternative Earth – our line of eco-friendly apparel – is our way of fusing Alternative’s unique style with fabrics and production that keep the well-being of our planet in mind. Every time you wear our 100% Organic Cotton, Eco-Heather, Eco-Vertigrain, and Eco-Fleece, you’ll fall in love all over again with our classic vintage softness. You’ll also smile, knowing you’ve done your part to treat our Earth with a little kindness.

Every effort is important; there is no act too small.

We’re doing our part to make a difference, and now it’s your turn.

Make a difference with what you wear.