Coming April 2014
Alternative is on a constant quest to find the best ways to achieve the signature softness we're known for. From working with the finest quality materials to development of custom fabrics from the yarn up, discovery and innovation are a natural part of what we do.
In collaboration with our fabric mills, Alternative has created six, super soft fabrics working with a single organic yarn. Available in a variety of textures and patterns, each proprietary fabric is exclusive to Alternative and custom made in Peru.
6 FABRICS from 1 ORGANIC YARN[ Shop the collection ]
WHY PERU ?
For more than a decade, Alternative has gone to Peru to source the softest, most luxurious cotton in the world. This year, we sought to deepen our commitment and relationship with our parterns in Peru by exploring the culture and heritage from which these rich cotton traditions hail. We documented our experience in a series of "Made in Peru" films, getting to know the artisans who shape these traditions, traversing the land and engaging in experiences and conversations that amounted to a truly unforgettable journey.
Peru's geography creates ideal growing conditions for cotton. This, along with its people's deep history and experience cultivating cotton, results in the world's finest product. Hand-harvested for the most premium quality, Alternative is proud to use 100% organic cotton with second-skin softness that only gets better over time.
Just as important as the product we create are those who we choose to work with. Through careful and considered selection, we partner directly with those who are not only experts in their trade, but also innovative thinkers creating a sustainable textile industry in Peru. Through reinvestment into their local communities and cooperative sharing of best practices and strategies, our partners provide economic and social benefit for all those involved in the production chain, including the thousands of rural families who depend on these resources to make a living.