In Partnership: Ecotintes
Just as important as the product we create are those who we choose to work with. Through careful and considered selection, we partner directly with those who are not only experts in their trade, but also innovative thinkers creating a sustainable textile industry in Peru.
Ecotintes, which translates to natural dyes, is a family owned and operated dye house in Peru that creates all-natural pigments from plants and insects found locally. Using traditional techniques along with research and technology, Ecotintes works to develop processes with minimal or no environmental impact offering a sustainable alternative to common commercial dye methods. Working with Ecotintes, we've added all-natural hues to our range of 100% organic Pima cotton tees for men and women.[ Shop the collection ]
WHY PERU ?
For more than a decade, Alternative has gone to Peru to source the softest, most luxurious cotton in the world. This year, we sought to deepen our commitment and relationship with our partners in Peru by exploring the culture and heritage from which these rich cotton traditions hail. We documented our experience in a series of "Made in Peru" films, getting to know the artisans who shape these traditions, traversing the land and engaging in experiences and conversations that amounted to a truly unforgettable journey.
Peru's geography creates ideal growing conditions for cotton. This, along with its people's deep history and experience cultivating cotton, results in the world's finest product. Hand-harvested for the most premium quality, Alternative is proud to use 100% organic cotton with second-skin softness that only gets better over time.
Alternative is on a constant quest to find the best ways to achieve the signature softness we're known for. From working with the finest quality materials to development of custom fabrics from the yarn up, discovery and innovation are a natural part of what we do.