Events

07.07.08 – 07.10.08

Camp High Five at Camp Twin Lakes

Camp Twin Lakes is a not-for-profit organization that offers year-round recreational, therapeutic, and educational programs for children facing serious illnesses and other physical, emotional, and life challenges. With its network of partners – like Camp High Five, dedicated to youth affected by HIV/AIDS – Camp Twin Lakes provides life-changing experiences for thousands of children each year at its state-of-the-art, fully accessible facility, located on 500 acres in Rutledge, Georgia, and at other locations throughout the state. This year, the second in a row, Alternative is excited to sponsor and collaborate with Camp High Five by running multiple t-shirt decorating sessions, allowing campers to express themselves in a way they may never have before.

   Camp Twin Lakes

   Camp High Five

06.08.08

EGPAF: A Time For Heroes

Alternative is excited to announce our continued support of the Elizabeth Glaser Pediatric AIDS Foundation through the sponsorship of “A Time for Heroes” Celebrity Carnival held Sunday, June 8th at the beautiful Wadsworth Theater Grounds in Los Angeles. The event unites Tinseltown’s brightest stars, great music, delicious food, and carnival games in a day of fun and excitement for all to support the ongoing fight against pediatric HIV/AIDS. This year Alternative presents the “Design a Tee and Plant a Tree” booth to enjoy during the festivities. The booth provides a tee to each participating child to decorate. Upon completion the tee is added to the Alternative Tree Wall as a “leaf.” For every leaf collected, Alternative will plant one tree with the Arbor Day Foundation, and each youngster gets a special gift to take home.

   See photos from this event!

   EGPAF

06.07.08

Indie Craft Experience

Indie Craft Experience (ICE) is a national crafting event held in Atlanta, GA, which took place in downtown’s Centennial Olympic Park June 7, 2008, from 11 am – 6 pm. This installment of ICE was bigger and better than ever, featuring over 130 indie crafters from all over the country! The mile-long vendor list includes fierce talent like Esperanza, Glue and Glitter, and Patina. Alternative sponsored the event, providing staff tees, gifts for participants, and even a DIY fashion show at the pre-party.

   See photos from this event!

   Indie Craft Experience

   Esperanza

   Glue and Glitter

   Patina

05.23.2008 – 05.26.2008

Mondohomo Dirty South Festival

Alternative is thrilled to sponsor the 2nd annual MondoHomo Dirty South festival, Atlanta’s only queer music and arts festival, held May 23rd through May 26th at venues all around the “capital of the South”. The event gathers an array of independent lesbian, gay, and transgender artists, performing music (genres ranging from Hip-Hop to Punk Rock to Dance), as well as showcasing individual art, mixed media, and film. Also included are non-stop activities throughout the weekend… skateboarding and graffiti demos, poetry slams, crafting, workshops, cookouts, team sports, drag and burlesque shows… even circus performers! This truly unique event is one not to be missed!

   Mondohomo

05.14.2008

Silverlake Conservatory of Music Benefit Concert

The Silverlake Conservatory of Music (SCM) blossomed from the resolve of Flea and long-time friend and fellow musician Keith Barry to fill the void left by cuts to music education programs in public schools. Flea and Barry, who met at Bancroft Junior High and later attended Fairfax High School, share a love for music that was nurtured in Fairfax's music program. Passionate about the benefits of music education, their desire to give something back resulted in the SCM. “We believe,” say the founders, “that the study of music enriches not only the life of the musician, but the community and society as well.”

Los Angeles' famed Wiltern Theater plays host to a special concert benefitting SCM on May 14, 2008. Alternative is supplying limited-edition tees featuring the surprise Grammy Award-winning headlining talent (to be released publically May 5, 2008). The benefit is directed toward the youth of Silverlake, but children and adults from all areas of Los Angeles are welcome and encouraged to attend.

   Silverlake Conservatory of Music

04.24.2008

Pier Party Celebration for the Arts

Alternative proudly sponsors the Celebration for the Arts Pier Party, held April 26-27 at the Santa Monica Pier. The event – in association with Bagavagabonds alongside charity For the Arts – aims to inspire kids to dive into art of all mediums. The Pier Party hosted a multitude of events, including interactive coloring, silk screening, and graffiti demos. Students from local schools also had the opportunity to showcase their talents for music, dance, and visual art, connecting unique individuals of all ages to the enchanting world of youth creativity.

   See photos from this event!

   Bagavagabonds

   For The Arts

04.19.2008

Record Store Day

Alternative was proud to sponsor Atlanta’s celebration of Record Store Day, hosted by local staple Criminal Records in Little 5 Points! This national event, which occurred Saturday, April 19, celebrates independent record stores everywhere, bringing awareness to their culture and unique role in our communities. The party included live performances from amazing local artists – two of whom, Janelle Monáe and The Coathangers, appear in our Fall 2007 magalog – as well as live DJ sets, local record label booths, a record-swap, and a huge sidewalk sale! It was a fantastic way to spend a Saturday: promoting indie businesses and having fun!

   See photos from this event!

   Record Store Day

   Criminal Records

   Janelle Monáe

03.12.2008 - 03.16.2008

SXSW

Alternative proudly teamed up with SXSW as the official apparel sponsor for a second year in a row! This year’s SXSW shirts – printed on Alternative tees, of course – were at multiple locations throughout the festival and are still available at the SXSW online store.

While at the week-long fest, Alternative’s street team was all over Austin handing out branded guitar picks offering customers a special discount when they shop with us online. Alternative was also on-hand giving out special goodies to artists who performed. The Shout Out Loud event held on Saturday the 15th at Orchid was a HUGE success! Attendees had a chance to snag an Alternative tee for free, and the show featured some great performances by Georgie James, Tiger City, and several DJ sets.

   See photos from this event!

   SXSW

01.25.2008

Bagavagbonds Art Explosion: POP!

Alternative, Filter magazine, and Scion sponsor the latest Bagavagabonds art event in downtown Los Angeles. The event, taking place at the Grand Ballroom of the Pacific Electric Lofts, features tons of original artwork donated by over 100 artists to be sold with a portion of the proceeds going to the For the Arts charity.

The show was packed with creative art pieces for $50 or less – 80% of which sold – ranging from a 3D cityscape to an interactive skateboard booth. In addition to pieces like these were a number of activities: a photobooth compliments of Sidfly, a coloring station by Sr. Aguilar, a miniature film festival, and a screenprinting area featuring Alternative tees. The estimated 1,000 attendees had plenty to do and dance to with live DJ sets and performances by local bands like We are Lions, Mudilicious, and the Crooners.

To submit art to their next show, please inquire at contact@bagavagabonds.com

   See photos from this event!

   Bagavagabonds

   Filter

   For The Arts

01.19.2008

Voter Awareness

The LA chapter of Young Progressive Majority (YPM) teamed up with Fresh Pressed to launch an event Saturday, Jan. 19th, to heighten local voter awareness through creativity. Alternative sponsored the event, which attracted over 300 guests to the studio. For a $20 donation, Fresh Pressed offered the invite-only crowd their very own super-soft Alternative tee. The owner and his team then printed a hand-picked YPM Vote logo for every attendee that purchased.

   See photos from this event!

   Young Progressive Majority

   Fresh Pressed

08.31.2007 - 09.04.2007

Bumbershoot

This year's Bumbershoot music festival at the Seattle Center featured The Shins, Wu-Tang, Crowded House, and Black Rebel Motorcycle Club among many others. The festival included three full days of music and an indie craft fair over the course of Labor Day Weekend.

Alternative – teaming up again with ReadyMade magazine – provided activities for this year’s festival attendees. Concert goers who wanted to take a break from the heat and get crafty swarmed the the ReadyMade booth to see some projects executed in recent issues of the magazine. Individuals also had the opportunity to customize their own Alternative tee with help from the ReadyMaders and stencils from Stencil 1. As with Pitchfork, our tee-decoration station was without a doubt the most popular activity!

Same time, different place: if you attended the POOL Tradeshow in Las Vegas, we hope you dropped by the S(eco)nd show to catch the latest in earth-friendly fashion. Alternative proudly sponsored this tradeshow and, in it, debuted our Alternative Earth line. ReadyMade and Alternative had a tee customization area to decorate your own limited edition eco-heather tee.

   ReadyMade

   Bumbershoot

   Pool Trade Show

   S(eco)nd

08.03.2007 - 08.05.2007

Lollapalooza and Virgin Festival

Alternative was proud team up with Spin magazine to present co-branded tees and headwear to the musicians and VIPs at this year's Lollapalooza (Chicago) and Virgin Festival (Baltimore). The bands gave interviews to Spin and left with some super-sweet giveaways from Alternative, including our Fidel cap. Most of the band members were so overheated from a day in the sun they changed into their new tees instantly!

   Lollapalooza

   Virgin Festival

   Spin

        Interview with Girl Talk

        Interview with Peter Bjorn and John

07.13.2007 - 07.15.2007

Pitchfork Music Festival

This year's Pitchfork Music Festival at Union Park in Chicago featured Sonic Youth, Slint, De La Soul, and Atlanta's own Cat Power and Mastodon. The festival included three full days of music, an indie craft fair, and Flatstock, the rock poster show.

Creative minds think alike! Alternative teams up with ReadyMade magazine – the bimonthly publication “for people who like to make stuff” -- to represent and get crafty with Pitchfork attendees. Creative concert-goers came into the ReadyMade booth to see some projects executed in recent issues of the magazine, and then they got to make their own poster tube out of discarded water bottles to safeguard their purchases from Flatstock. (Reuse! Recycle!) Best of all, attendees had the opportunity to customize their own Alternative tee with help from the ReadyMaders and stencils from Stencil 1. The tee decoration area was by far the most popular activity at Pitchfork.

In addition to all of the fun in the booth, ReadyMade offered subscriptions for only $5.00! We think they’re nuts, but we love them for it.

   See photos from this event!

   Pitchfork Music Festival

   ReadyMade

   Flatstock

07.12.2007 - 07.23.2007

Outfest

Alternative is a proud sponsor of this year's Outfest. One of the oldest continuous film festivals in Los Angeles, Outfest 2007 features 235 films and videos from 26 countries in 9 different venues over 12 days. Outfest is the leading organization in showcasing, nurturing, and preserving lesbian, gay, bisexual and transgender film images and artistry. For 25 years Outfest has led the charge, spotlighting emerging talent, creating community between filmmakers and audiences, and offering a world-class forum for stories that reflect and often transform LGBT lives.

Since its inception in 1982, Outfest has showcased over 4,200 films for audiences well over half a million people. Their festivals, year-round screening series, and special events bring together film lovers, innovative artists, celebrities, entertainment industry professionals … and some of the hottest parties around!

Outfest is also the only nonprofit organization dedicated to ensuring that the extensive but threatened LGBT film heritage is preserved. Since the beginning of the struggle for LGBT equality, visionary artists have recorded their lives, challenges, and triumphs on film. Outfest is committed to saving, preserving, and providing access to that precious, affirming heritage for generations to come.

For this year’s festival, Alternative provided the classic Fidel (with a charming rainbow button) for the VIP giftbags at the opening night gala, which also included live screenprinting demos using our tees. The official staff apparel of Outfest was printed on Alternative tees and headwear as well.

   Outfest

06.23.2007

United Talent Agency Foundation's 1st Annual Big Bowl

The United Talent Agency (UTA) financially supports six charities annually, chosen democratically through their Employee Giving Program. This year, as a supplement to the program, UTA organized the First Annual UTA Big Bowl, where six teams representing the six charities raised funds to qualify in competing in a double elimination bowling tournament where the grand prize winners won cash donations for their charity. Over 100 agents and assistants participated in the Big Bowl Tournament.

The stakes were high for the six charity teams that supported: The Art of Elysium, The Bethany Project, Chrysalis, The Michael J. Fox Foundation, Much Love Animal Rescue, and Save Darfur. Initially the goal for the event was to raise $20,000 for the charities; UTA nearly doubled it by raising over $37,000 to go directly to the charities.

The UTA Foundation is a 501(c)3 nonprofit foundation formed by The United Talent Agency to guide its clients, agents, executives, and support staff in effective and rewarding philanthropic activity. The Foundation offers guidance on charitable giving partnerships, identifies reputable organizations with which to be associated, and augments their existing philanthropic efforts.

Alternative was proud to donate 16 shirts and hats to this year's winning team, who won money for the Bethany Project.

   United Talent Agency

06.13.2007

Nylon “Music & Myspace” Launch

On June 13, Nylon magazine celebrated the launch of their Music/Myspace issue. Nylon took over The Fillmore at Irving Plaza for the night and created a music event to be remembered. The show featured DJ sets by The MisShapes and Steve Aoki, as well as performances by Razorlight, Plasticines, and Bloody Social. Celebrity guests included America Ferrera, Alexis Bledel, and Sophia Lamar.

Guests at the event enjoyed an open vodka bar provided by V2 energy vodka, as well as gift bags with Myspace bandanas, ckIN2U fragrance, Volcom sunglasses, and a limited edition Alternative concert tee.

   Nylon

   Alternative @ Myspace

06.10.2007

EGPAF "A Time for Heroes" Celebrity Carnival

A Time For Heroes – the original Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) fundraising carnival – gathered the hottest celebrities in town and some of LA’s greatest restaurants, corporate leaders, and families for a fun-filled afternoon of unbelievable food, carnival games and one-of-a-kind activities. In 2006, sport stars like Kobe Bryant and Kelly Slater, along with celebrities such as Ellen Pompeo and Marcia Cross, helped raise money to continue the Foundation’s lifesaving work.

As part of our ongoing partnership of the EGPAF, Alternative signed on to be the official apparel sponsor for this year’s "A Time for Heroes" Celebrity Carnival – held in LA on June 10, 2007 – providing vintage-inspired headwear for participating celebrity “heroes” as well as the event volunteer t-shirts. In addition to its apparel contribution, Alternative hosted a branded activity booth, offering kids a variety of t-shirt canvases to express themselves. Celebrities who assisted in Alternative's booth included Joely Fisher, T.R. Knight, Carmen Electra, and Chris Kattan.

   See photos from this event!

   Elizabeth Glaser Pediatric Aids Foundation

06.02.2007

Indie Craft Experience

ICE (the Indie Craft Experience) is an annual craft show held in Atlanta, GA, featuring a litany of crafts and apparel by indie artists. The show also features live music, craft workshops, and a clothing swap.

This year's ICE took place on Saturday, June 2, 2007 at Atlanta's Centennial Olympic Park. Alternative was a proud sponsor of the event, and hosted a workshop class on t-shirt deconstruction/reconstruction. Additionally, we were super delighted to see a multitude of independent designers and screenprinters using Alternative tees for their creations!

   See photos from this event!

   ICE

05.19.2007

EGPAF “Kids for Kids” Family Carnival

“Kids for Kids” brings together New York’s greatest restaurants, artists, celebrities, corporate leaders, and families for a unique celebration of hope. With celebrity heroes and notable artists manning each rock n’ roll-inspired activity, the special afternoon will be an interactive experience helping to raise money for the fight against pediatric AIDS.

As part of our ongoing partnership with the Elizabeth Glaser Pediatric Aids Foundation, Alternative signed on to be the official apparel sponsor for the “Kids for Kids” Family Carnival in NYC on May 19, 2007. Alternative provided the brand’s signature super-soft tees for the commemorative carnival t-shirt as well as all the event volunteer t-shirts. In addition to its apparel contribution, Alternative hosted a branded activity booth, offering kids a variety of t-shirt canvases to express themselves and then modeled it for a special "rock-n-roll" photo shoot.

   Elizabeth Glaser Pediatric Aids Foundation

04.26.2007

Coachella Kick-Off Party

Alternative sponsors a private event with Filter magazine, Diesel clothing, Urban Outfitters, and more to kick off Coachella 2007 in Indio, CA. This exclusive event will feature special guest DJ's, courtesy polaroids, fierce battles on Guitar Hero, and drinks provided by Dewars, Red Bull, and Heineken. In addition, Alternative provided tees for a special live screenprinting event with the Hit+Run crew!

   Coachella

   Filter

04.26.2007

GenArt Benefit

Alternative sponsored a GenArt’s benefit at the Biscuit Company lofts in Los Angeles, CA, which was hosted by Los Angeles magazine and Project Runway’s third-season winner, Jeffrey Sebelia. Local artists used tees, tanks, and hats – donated by Alternative – to create custom fashion statements for party-goers.

   GenArt

03.14.2007 - 03.18.2007

SXSW

SXSW was a huge success! As an official apparel provider of festival merchandise, Alternative tees and hats were printed with the SXSW logo and are still available for purchase at the SXSW online store. In addition, Alternative sponsored the showcase performance of rising experimental rock band Menomena. We provided 200 limited edition t-shirts for VIP badge holders at the Menomena performance in the Barsuk showcase at Buffalo Billiards on March 15th.

“SXSW delivers the ultimate experience, bringing together artists, the music industry, and fans,” said Darin Klein of SXSW. “Each year, we hope to be a catalyst between talented artists and the industries and media that support the musicians. We are thrilled to partner with Alternative this year and appreciate their support.”

   See photos from this event!

   SXSW

02.14.2007 - 02.16.2007

PROJECT Global Tradeshow

PROJECT Global Tradeshow collaborated with Swindle magazine and Andy Warhol by Levi’s, and Alternative at the 2007 show in Las Vegas, February 14 - 16. Using Alternative t-shirts as canvases, two graphic artists staged live screen-printings with some of Andy Warhol’s most famous iconic images at the red carpet Swindle / Andy Warhol by Levi’s lounge area. A limited number of these sought-after Warhol tees were given to early arrivals each morning.

The Andy Warhol by Levi’s fashion line is produced under license from The Andy Warhol Foundation for the Visual Arts, Inc. The collection draws inspiration from the iconic art and spirit of Andy Warhol, reinvigorating and reinterpreting elements of his work in a contemporary light.

“This was one of our best collaborations yet,” said Roger Gastman, Swindle’s Editor-In-Chief. “Swindle magazine is all about honoring the history of pop culture and celebrating design. By teaming up with Andy Warhol by Levi’s, and working with a like-minded brand such as Alternative, we are promoting the timeless connection between art and fashion.”

“I love what Roger and Shepard have done with Swindle,” said Sam Ben-Avraham, founder of the PROJECT Global Tradshow. “This was our second season working together, and they bring a dynamic energy to our shows. Andy Warhol by Levi’s presents a fresh, intelligent look at fashion and iconography, and Alternative provides the ultimate canvas for such creativity to come to life.”

“We were excited to work with Swindle and the iconic Andy Warhol by Levi’s brand on this exclusive screen printing event,” said Greg Alterman, founder and CEO of Alternative. “Our mission is to provide designers – big and small – with a premium canvas to express themselves. It was a great alliance and an unexpected perk for the PROJECT crowd.”

Launched in 2003 and held biannually in New York and Las Vegas, PROJECT is the foremost premium and contemporary global tradeshow where the best of the best in fashion gather to show, buy, network and define next year’s trends. What started out as a showcase of 50 brands in 2003 is now a staggering 600-plus, featuring the entire lifestyle by including both leaders and newcomers in men’s, women’s, kids’ and accessories. The lineup for PROJECT 2007 confirmed this fashion progression and the importance of designer denim and premium contemporary sportswear in the market, minds and closets of shoppers worldwide.

   See photos from this event!

   PROJECT Global Tradeshow

   Swindle

   Andy Warhol by Levi's

01.25.2007

R.S.V.P. To HELP

Alternative provided t-shirts for VIPs and staff at Kenneth Cole Fragrances’ R.S.V.P. To HELP fundraiser on January 25th, 2007, in New York. The star-studded gala – hosted by Jon Bon Jovi and designer Kenneth Cole – benefited nonprofits Habitat for Humanity, HELP USA, and the Philadelphia Soul Charitable Foundation. 100% of proceeds from the evening went directly to benefit these very special charities.

The evening kicked off with comedy by celebrity host Lewis Black, best known for his regular appearances on Comedy Central’s The Daily Show. Lewis Black’s recent projects include Accepted, Farce of the Penguins, Unaccompanied Minors, and an HBO special entitled Lewis Black: Red, White, & Screwed. Additional highlights included a silent and live auction of exciting one-of-a-kind luxury items, and an acoustic performance by Jon Bon Jovi. The evening culminated with a very private VIP party on the Tribeca Rooftop.

“We are very excited to be invited by Kenneth Cole to support R.S.V.P. To HELP,” said Greg Alterman, Alternative’s CEO and creative director. “Alternative is dedicated to supporting our community and we are thrilled to be in the company of such amazing individuals. It’s a nice feeling to know our product and hard work will go towards a great cause, and Kenneth Cole and Jon Bon Jovi have put together what will be an incredible evening.”

The event Host Committee included: Elton John, Al and Tipper Gore, Susan Sarandon, Matthew McConaughey, Kevin Bacon, Joe Torre, Rachael Ray, Michael Strahan, Donny Deutsch, Maria Menounos, Peter Hochfelder, Maria Cuomo Cole, John Sykes, Catherine Walsh and Rob Light, with former President Bill Clinton serving as Honorary Chair.

   Habitat for Humanity

   R.S.V.P To Help

01.24.2007

PROJECT Global Tradeshow Charity Event for GEMS

Alternative forms a creative collaboration with Swindle magazine and Royal Elastics at the 2007 PROJECT Global Tradeshow in New York City, taking place January, 22-24, 2007 at Pier 40.

Graphic artist Rocky Grimes – known for his one-of-a-kind designs –staged live screen printings of his exclusive creations at the special Swindle lounge on Project’s red carpet. Using Alternative “canvases,” these customized Royal Elastics T-shirts were given to PROJECT attendees in exchange for a suggested donation to the Girls’ Educational and Mentoring Services (GEMS), a nonprofit organization based in Harlem, NY, providing young women with critical educational and mentoring services.

“Alternative is thrilled to be working with Royal Elastics, Swindle and GEMS,” said Greg Alterman, Alternative’s founder and CEO. “It’s exciting to have our t-shirts as the creative canvas for such an inventive brand like Royal Elastics, and we applaud Swindle’s pioneering and influential voice. We’ve worked with Rocky in the past and his artistic vision represents what Alternative is all about – creativity, self-expression, individuality. This event is also a great opportunity to support many of our customers who are showing and buying at PROJECT, while recognizing and giving back to a worthy cause.”

“I’m excited to work together with innovative brands like Royal Elastics and Alternative in support and recognition of GEMS,” said Roger Gastman, editor-in-chief of Swindle. “My goal for this alliance at Project New York is to promote the importance of connecting community and philanthropy within the art, design, and fashion industries.”

Since 1999, GEMS has helped hundreds of girls – all of whom are 12-21 and have experienced sexual abuse and violence – to exit their abusive lifestyles, develop to their full potential, and create viable careers. GEMS provides young women with empathetic, consistent support, and real-life opportunities for positive change.

   Project Global Tradeshow

   GEMS

   Royal Elastics

   Swindle

   Rocky Grimes

11.10.2006

Out100 Award Show

OUT – the nation’s leading gay general interest magazine and a flagship brand of PlanetOut, Inc. – honored the 100 most influential people in gay culture at the annual 2006 Out100 Awards, presented by T-Mobile Sidekick 3 on Friday, November 10 at Capitale in New York.

Justin Bond, from the critically-acclaimed John Cameron Mitchell movie “Shortbus,” hosted the 12th annual gala, which also featured special musical performances by Kelis and Dangerous Muse with music by The MisShapes.

In its special December issue, OUT recognized the 100 most influential people in gay culture with a list spanning categories such as books, business, fashion, film, media, music, politics, performance, television, and visual arts. The star-studded Out100 also recognized five celebrities for their commitment to their crafts and gay rights in the categories of Humanitarian of the Year, Entertainer of the Year, Ingénue of the Year, Stylemaker of the Year, and Artist of the Year. “At the end of each year, gay Americans look back to celebrate their victories, reflect on any defeats, and prepare for the year ahead,” said Aaron Hicklin, OUT magazine’s Editor-in-Chief. “The Out100 issue celebrates the men and women who have helped shape gay culture throughout the year.”

For the first time ever, worldwide audiences were able to experience the Out100 event in real time as celebrities and honorees blogged their experiences live on Out.com. Special T-Mobile Sidekick 3 blogging stations were set up throughout the event to provide a behind-the-scenes view. Leading up to the Out100 awards, celebrities and special guests blogged on a variety of topics on Out.com, with photos and video footage from the most memorable past Out100 events also featured. “We wanted to capture this year’s awards in a different way,” said OUT’s publisher, Joe Landry. “By allowing people from all over the world to experience the Out100 live, we hope to spread our message of recognizing those who contribute positively to gay culture to an even broader audience.”

A limited edition Out100 t-shirt from Alternative was featured in this year’s gift bags, among other items from Calvin Klein Underwear, Kiehl’s, L’Oreal, Hershey, Paul Mitchell and Macy’s. The 2006 Out100 was presented by T-Mobile Sidekick3 and generously supported by Target, Saturn, BMS Light to Unite, Absolut, Sapphire Condominiums and Movado.

   OUT

10.19.2006 - 01.13.2007

"To-a-T" Exhibition

Alternative was an official sponsor of the Museum of Design Atlanta (MODA) and the Savannah College of Art & Design’s (SCAD’s) “To-a-T” exhibition, which debuted at MODA on October 19th, 2006 and ran through January 13th, 2007. Curated by Laura Moody of MODA and Sarah Phillips Collins of SCAD, “To-a-T” showcased the latest innovations in t-shirt design from across the globe, with a spotlight focus on designers from the Southern U.S.

As the official t-shirt provider for “To-a-T,” Alternative donated over 2000 shirts to celebrate the exhibition, which has toured around the U.S. following its Atlanta opening. “To-a-T” showcased the work of a variety of artists and designers, many of whom use Alternative shirts as the blank canvas for their one-of-a-kind creations. The exhibit contained a special foreword from Alternative‘s founder and creative director, Greg Alterman, and highlighted high-end couture garments, limited edition screenprints, hand embellishments, and imaginative reconstructed designs.

“To-a-T” also featured a special installation by local designer and t-shirt lover, Mychael Knight, who was recently seen on Bravo’s hit show “Project Runway” and voted the “Bravo TV Fan Favorite” of the competition. Other featured Atlanta artists included Esperanza, Pecan Pie Couture, Black Black Label, Amy Tangerine, and Epidemik Coalition.

“Alternative is thrilled to open the 'To-a-T' exhibit at MODA,” said Greg Alterman, founder and creative director of Alternative. 'To-a-T' is an amazing collection of art and design, and an ideal example of what Alternative is all about. The exhibit appreciates the t-shirt and shows its evolution from a basic wardrobe staple to a lifestyle. It’s exciting to be able to support a local organization that promotes our same philosophy of free-thinking and self expression, and also have the opportunity to put our canvases in the hands of so many talented designers and inspired individuals.”

Alternative’s involvement with MODA marks the company’s first long-term alliance with an Atlanta-based nonprofit and further emphasizes the company’s commitment to the t-shirt lifestyle and culture it inspires. All proceeds from Alternative t-shirt sales during the length of the exhibition will be donated to MODA for upcoming art and design initiatives.

   MODA

   Esperanza Clothing Company

   Pecan Pie Couture

   Black Black Label

   Epidemik Coalition

10.21.2006

Little 5 Points' Halloween Parade

   Little Five Points