Events

8.14.2010-8.15.2010

San Francisco Outside Lands

On August 14th and 15th, Alternative will once again act as the official apparel sponsor for the third annual Outside Lands in San Francisco, CA. One of the newest and most highly anticipated festivals to hit the circuit, Outside Lands is held yearly in San Francisco’s Golden Gate Park. This year’s 2010 lineup boasts an amazing array of artists from Al Green to Kings of Leon and Phoenix. With a focus on minimizing its carbon footprint, Outside Lands utilizes solar-powered stages, compost heaps for food scraps, biodegradable utensils, an on-site farmers’ market and houses the TRASHed Recycling Store, where attendees can “buy” merchandise with used cups and bottles. Alternative will be providing a VIP gifting lounge for the artists performing at this year’s event, as well as setting up a traveling store for attendees during the two-day festival.

► San Francisco Outside Lands

8.5.2010

Unsigned Artist Final Competition

On August 5th, Alternative will name the winner of its Unsigned Artist Competition! The culminating event will take place at Le Poisson Rouge in New York City where four talented musicians will sing their hearts out in front of a panel of judges including Kelly Cutrone, star of reality TV series “Kell on Earth” and “The City,” former Epic Records president Charlie Walk and Alternative Apparel founder and Chief Creative Officer Greg Alterman. In addition to being featured in an upcoming Alternative campaign, the contest winner will receive a $1,500 cash prize and participate in exclusive interviews with music editors and industry insiders.

► Unsigned Artist Competition

July 22-24, 2010

Comic Con Wired Café

Hosted by Wired Magazine and BMF Media, the Wired Café at Comic Con in San Diego is back for its second year, providing the ultimate dining and relaxation destination for celebs, media and VIPs alike. Throughout the weekend, guests can enjoy the full-service café including delicious cuisine, cocktails and coffee. Alternative is proud to be the official t-shirt sponsor in addition to featuring live screen printing. Guests will have a variety of tees and designs to choose from to create their own individual t-shirt.

► Comic Con
► Event Photos
► Wired

7.17.2010

Mercedes-Benz Fashion Week Swim

Alternative is proud take part in a creative collaboration with swimwear designer Mara Hoffman at Mercedes-Benz Fashion Week Swim in Miami on July 17, 2010. Hoffman’s Swim Resort 2011 Collection, Mystic Jungle, will feature a "Mara Hoffman for Alternative Apparel" poncho with a faded pastel version of Hoffman’s original "Chief" print made with Alternative's proprietary, earth-friendly Eco-Fleece fabric. Guests will also receive an exclusive custom tee in Alternative’s Big League Baseball Burnout style, designed with Hoffman’s Crystal Collage artwork. Hoffman’s collection will hit stores starting with the first delivery in the end of October for Resort, with continuous deliveries through 2011.

► Mara Hoffman

7.10.2010

Carrera Summer Escape L.A.

Alternative once again joins Carrera Sunglasses and BMF Media Group to sponsor the Carrera Summer Escape in Los Angeles. On July 10th, the ultimate luxury oasis will take over the Chauteau Marmont Penthouse and will feature an array of activities where artists, media, celebrities and VIPs can unwind and get pampered in the spacious outdoor urban retreat. In addition to enjoying screen-printed tees provided by Alternative, guests can sunbathe and take advantage of yoga classes, spa sessions, live performances and more. Alternative will also be donating the official Carrera event staff tees.

► Carrera Summer Escape

6.26.2010–6.27.2010

Carrera Summer Escape NYC

Alternative once again joins Carrera Sunglasses and BMF Media Group to sponsor the Carrera Summer Escape in New York City. On June 26th and 27th, the ultimate luxury oasis will take over TF Cornerstone’s 505W37, Manhattan’s hottest new rooftop, and will feature an array of activities where artists, media, celebrities and VIPs can unwind and get pampered in the spacious outdoor urban retreat. In addition to enjoying screen-printed tees provided by Alternative, guests can sunbathe and take advantage of yoga classes, spa sessions, live performances and more. Alternative will also be donating the official Carrera event staff tees.

► Carrera Summer Escape

6.22.2010

Yoga on the Great Lawn

On June 22, Alternative will join Flavorpill, JetBlue and Smartwater in celebration of the official start of summer with the largest community yoga event in history. Led by renowned yoga instructor Elena Brower, this inspirational cultural event will take place on the legendary great lawn in New York’s Central Park where thousands of New York residents and visitors from around the world will come together to enjoy the outdoors and promote an active, healthy lifestyle. Alternative is proud to be a leading sponsor of this event, providing attire for yoga instructors, volunteer t-shirts and chamois towels for each of the 10,000 participants.

► http://www.flavorpill.com/yoga

4.23.2010

Birds of a Feather Rock Together: The Earth Day After-Party

You’re invited! On April 23, Alternative Apparel and Aviary Organic Beauty Collective will host a post-Earth Day celebration at Studioplex in Atlanta’s historic Old Fourth Ward District from 6-9 pm. The fun-filled eco-event will feature music by local Atlanta bands Ocha La Rocha and The Carnivores, complimentary light bites, wine and Sweetwater beer, as well as sales of Alternative’s Think Earth Tee to raise funds for national environmental nonprofit Global Green USA. Attendees can also browse Aviary and a variety of shops and art galleries, as the event coincides with the Studioplex Fourth Fridays’ Art Walk. See below for additional information on the event, Aviary, Alternative Think Earth Tees and more.

► View the Invitation!
► Aviary Organic Beauty Collective
► Think Earth Tee for Global Green
► Ocha La Rocha
► The Carnivores

3.31.2010

Hodgkin’s Lymphoma Benefit at the Avalon Beverly Hills

Shenae Grimes and St. Jude Children’s Research Hospital will host a celebration of art, friends, family and, above all, charity at the Avalon Beverly Hills. The event will showcase over 20 photographs taken by Shenae Grimes. Aiming to raise awareness and money for those affected by Hodgkin’s Lymphoma, all proceeds from the sales of the photos will benefit St. Jude Children’s Research Hospital.

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is also the only pediatric cancer research center where families never pay for treatment not covered by insurance. Alternative Apparel is proud to be a sponsor of this very worthy cause!

  www.stjude.org

3.22.2010

The Show Must Go On

On March 22, 2010, Alternative Apparel will host a cocktail party and product showcase at its Los Angeles design lab and showroom. The exclusive presentation will feature the premier lifestyle apparel brand’s latest and greatest styles, including key items from the brand’s new fall/winter 2010 collection, “The Show Must Go On.” Guest’s will enjoy music by Brent Bolthouse and a special live performance by The Walkmen.

  Check it out

3.17.2010–3.21.2010

SXSW

For the fourth consecutive year, Alternative is heading to Austin, Texas for the premier music and media festival South by Southwest. From March 18–20, we’ll be partnering with BMF Media to sponsor the event’s ultimate luxury lounge for musicians, celebrities and media, the Carrera Escape. Alternative will be donating the official Carrera staff tees, as well as screen-printed t-shirts for VIP gifts. Alternative will also participate in downtown Austin’s exclusive Daytrotter Horse Shack—a recording studio and haven for SXSW musicians—where we will provide a selection of apparel for artist gifting.

  SXSW

  Daytrotter

3.3.2010

Global Green 7th Annual Pre-Oscar Party

This year, Global Green USA’s seventh annual Pre-Oscar Party will take place on March 3, 2010. The star-studded event welcomes a host of celebrities, actors and musicians to walk the signature “green carpet” and enjoy high-quality eco-products in order to raise funds for Global Green's climate change solutions and national green building initiatives, including creating green affordable housing and schools. As an official sponsor, Alternative will be donating eco-friendly Alternative Earth tees for VIP gifting and offering screen-printing services to commemorate the event.

  Global Green USA

  7th Annual Pre-Oscar Party

  Alternative Think Earth Tee for Global Green

3.2.2010

MASSIVEGOOD

On March 2, the Millenium Foundation will launch its new MASSIVEGOOD campaign, a global health initiative created to inspire and empower citizens to raise funds through individual micro-contributions for life-threatening diseases. The event will include a musical performance by key collaborator and Grammy-award winning artist Will-I-Am, as well as a screening of Masterpiece, a film directed by Spike Lee, starring Mary J. Blige, Samuel L. Jackson, Professor Brian Greene, Susan Sarandon and Paul Auster. All donations received by MASSIVEGOOD will go to UNITAID, an international organization created to lower the price of and increase access to medications and treatments for HIV/AIDS, malaria and tuberculosis in the developing world. Alternative is thrilled to be the official t-shirt sponsor of the “JOIN MASSIVEGOOD” tees.

  Millennium Foundation

  Join MASSIVEGOOD

2.20.2010

A Better L.A. T-Shirt

Los Angeles-based anti-violence nonprofit A Better LA, founded by former USC football head coach Pete Carroll, is launching an ongoing fundraising collaboration that calls on fashion designers and brands to design and produce high quality t-shirts with original artwork. Proceeds from the sale of the Better LA T-Shirts will benefit the organization, which supports Los Angeles communities in their goal to reduce violence by empowering change from within. Alternative is proud to participate by donating 500 specially designed tees to help raise awareness and discourage all forms of violence. The campaign will officially be announced on February 20, 2010 at A Better LA’s “Make it Better” stand-up comedy event which features renowned comics Will Ferrell, Nick Swardson, Aubrey Plaza and more.

  A Better LA

  Make it Better

2.11.10-2.18.10

Mercedez-Benz Fall Fashion Week

Branching out into the designer market with major involvement in New York Fall Fashion Week shows for the very first time, Alternative will be collaborating with two of today’s hottest names in fashion, Richard Chai and Jeremy Scott. Each of the visionary designers will be creating signature looks with Alternative’s innovative fabrications, which will be styled into their respective runway shows. Chai will display his fall collection on February 11, 2010 @ 11 am at Bryant Park, while Scott’s show is scheduled for February 17, 2010 @ 1 pm at Milk Studios. Both of the exclusive collaborations will be sold as limited edition, with a private run at a virtual pop-up shop Refinery29.com. Alternative is also proud to be an official sponsor of the largest global fashion event worldwide, providing the official event tees for Fashion Week staff, volunteers and crew.

  Mercedes-Benz Fashion Week

2.11.10-2.18.10

NYC Taxicab Campaign Video

As part of its significant involvement in this year’s New York Fall Fashion Week, Alternative is launching an original video which will play in NYC taxi cabs on the LX TV screens throughout the week of February 11–18. Inspired in part by the famed romance between cultural icons Jane Birkin and Serge Gainsbourg and the overall vibrant allure of 1960s French pop culture, Alternative’s “I Kind of Love You” campaign video evokes a casual luxury and effortless cool that is synonymous with the premier brand’s fashion-forward, vintage-soft clothing and accessories. The 30-second spot will highlight some of the key spring and summer styles from Alternative Apparel, now available for purchase at the Alternative online store.

  “I Kind of Love You” Video

  Mercedes-Benz Fashion Week

2.5.2010

Tide Sport Launch Party

On February 5, 2010, Tide and Venus Williams will be hosting an afternoon of sun and sports to celebrate the launch of new Tide Plus Febreze Freshness Sport. Taking place at South Beach’s W Hotel, the event will include a variety of games and activities such as football, basketball and miniature golf. As part of the friendly competition, Tide will make donations on behalf of the winners to the United Nations Educational, Scientific and Cultural Organization (UNESCO), which promotes the empowerment of women, women’s rights and gender equality. Alternative is proud to be the official t-shirt sponsor of this event.

  UNESCO

12.3.2009 – 12.7.2009

Divine Design

Project Angel Food’s Divine Design, the west coast’s largest charity shopping event, will take place in Los Angeles December 3–7, 2009. This premier shopping event raises funds for Project Angel Food’s free meal delivery program, which delivers food to people living with HIV/AIDS, cancer, diabetes and other life-threatening illnesses. For 16 years, top designers such as DVF, Ralph Lauren and Oscar De La Renta have donated new merchandise to be sold at charity prices. This year Elle Creative Director Joe Zee will be an honorary chair and Steven Kolb, Executive Director of the CFDA, will be honored as Divine Design’s “Man of Style.” Alternative is proud to host a boutique featuring our new women’s modal silk styles, men’s jackets and much more at this highly anticipated event.

  Divine Design

12.3.2009 – 12.6.2009

Art Basel Miami

Art Basel Miami Beach will take place this year on December 3–6. Highlighting an exclusive selection of more than 250 leading art galleries from North America, Latin America, Europe, Asia and Africa, Art Basel is considered the most important art show in the United States, a cultural and social highlight for the Americas. Alternative is proud to provide the official Art Basel t-shirts for one of France’s leading magazines, Jalouse. Andre Sarraiva, famous graffiti artist and owner of Le Baron night club in Paris, will create the design for the tee. In celebration of Art Basel, Jalouse will host a party reminiscent of La Baron at the Delano Hotel on December 3.

  Art Basel Miami Beach

  Jalou Fashion

11.19.09

Think Earth Launch Party

On November 19, Alternative is hosting a cocktail party at Petit Ermitage in Los Angeles. We will be celebrating the launch of ReThink Volume 2 and unveiling Alternative’s eco-friendly Global Green Think Earth Tee in a collaborative effort to raise awareness. All net proceeds from the sale of the t-shirt will go to Global Green USA.

  Global Green

  Alternative Apparel

  Fashion Windows

11.09.09

Think Earth / Global Green Cocktail Party

Alternative is hosting a cocktail party to celebrate Global Green USA's 2009 Sustainable Design Awards on November 9 at the Hudson Hotel's Library Bar in NYC. We are proud to introduce ReThink Volume 2 and unveil Alternative's eco-friendly Global Green Think Earth Tee in a collaborative effort to raise awareness. All net proceeds from the sale of the t-shirt on Alternative's website will go to Global Green USA.

  Global Green

  Global Green Donation Tee

  Fashion Windows

11.01.09

Robin Hood Team for NYC Marathon

This year, the NYC-based foundation Robin Hood will run the New York City Marathon for charity. “Every mile will mean that more individuals and their families get food, housing, and access to a quality education and healthcare.” Robin Hood targets poverty by funding the best and most effective programs to maximize results. One hundred percent of every donation goes directly to programs helping poverty-stricken New Yorkers. Alternative is the proud Race for Robin Hood team t-shirt sponsor.

  Robin Hood Team for NYC Marathon

10.17.09 - 10.18.09

Treasure Island Music Festival

The Treasure Island Music Festival is a two-day event billed as “SF’s premier boutique musical happening.” The music festival takes place on the Bay Area’s Treasure Island, a truly idyllic setting. Since 2007 the producers of the festival, Another Planet Entertainment, have made the effort to ensure that this festival is as eco-friendly as possible. Alternative is proud to have their products be a part of such a great event.

  Treasure Island Music Festival

09.10.09 - 09.17.09

Mercedes-Benz Fashion Week

Mercedes-Benz Fashion Week takes place this year on September 10–17 in New York City’s Bryant Park. Produced by IMG, Fashion Week connects elite designers, top-notch sponsors, and global media with the industry's most celebrated portfolio of fashion shows and designer fashion events. Alternative is excited and proud to be the official t-shirt sponsor of the world’s premier fashion event.

  Mercedes-Benz Fashion Week

  IMG World

08.29.09

Flood Washington Fest

Flood Washington Fest is a movie and music festival marking the fourth anniversary of Hurricane Katrina. This year, it will benefit Gulf Restoration Network. The Gulf Restoration Network (GRN) is a network of environmental, social justice, and citizens' groups and individuals committed to restoring the Gulf of Mexico to an ecologically and biologically sustainable condition. Alternative is proud to be a part of this event by donating the official GRN t-shirts.

  Gulf Restoration Network

  Flood Washington Fest

08.28.2009 – 08.30.2009

San Francisco Outside Lands

We are very excited to be the official apparel sponsor of the 2nd annual Outside Lands in San Francisco, CA. The newest festival to hit the circuit, Outside Lands is already one of the best and most anticipated! It is held yearly in San Francisco’s Golden Gate Park, and the 2009 line-up boasts an amazing array of artists from from Pearl Jam to Band of Horses.

This music festival is truly inspiring in its complete respect for the environment. In order to produce the entire festival with zero carbon footprint, Outside Lands uses solar-powered stages, compost heaps for food scraps, biodegradable utensils, an on-site farmers’ market and more. The festival is also home to the TRASHed Recycling Store, where attendees can “buy” merchandise with used cups and bottles.

Alternative will be providing a VIP gifting lounge for the artists performing at this year’s event, as well as setting up our traveling store for attendees during the 3-day festival.

  San Francisco's Outside Lands Music & Arts Festival

05.30.09 – 06.03.09

HOPE (Helping Other People Everywhere)

The Sawa Sawa Festival is organized and produced by Sarakasi Trust. Sarakasi is a performing arts development organization working towards building capacity in the arts sector in Kenya. The organization’s core stems from a firm belief in the positive role Arts & Culture can play in the effort to eradicate poverty. Sarakasi is considered the largest cultural development organization of its kind in East Africa.

The Sawa Sawa Festival is a free, 3 day cultural celebration that brings the world’s best talents to Nairobi. The festival aims to build audiences, promote culture and peace through intercultural performances and exchanges. In 2008 more than 60,000 people attended the weekend events at the biggest sound stage in East Africa. The mission for the 2009 festival is to develop, facilitate, support and promote arts and culture for social and economic advancement of society.

Alternative will be donating t’s for the event. They will be used to print HOPE/Good Charlotte and HOPE/311 shirts while they are in Kenya. HOPE will support the event by involving US talents in the production of the festival. These talents will include world renowned DJ Z-Trip joining HOPE and working with local performers. In addition, HOPE will provide professional documentation of the event through video, photography and sound.

Alternative also made a donation to the HOPE Vice for Nice Poker Invitational on May 7, 2009 @ Fred Segal hosted by Joel Madden, Reid Scott, Andi Scull & Brian Steidle. 100% of the proceeds benefit HOPE Campaign.

  Hope (Helping Other People Everywhere)

05.21.09 – 05.25.09

MondoHomo 2009

MondoHomo Dirty South 2009 will showcase cutting edge music, performance, burlesque, drag, spoken word, arts, crafts, film, video, politics, workshops and much more! MondoHomo goes on for 5 days of nonstop culture fun, MondoHomo will again be the most OUTRAGEOUS gathering ever to take over Atlanta!

Alternative is a featured sponsor with the title, Faerie Godmother.

This Year's festival will be taking place at the illustrious Eyedrum Gallery located at 290 Martin Luther King Jr Dr SE, Atlanta, GA 30312.

  MondoHomo

  Eyedrum

04.18.09

National Record Store Day @ Criminal Records

This is the one day that all of the independently owned record stores come together with artists to celebrate the art of music. Special vinyl and CD releases and various promotional products are made exclusively for the day and hundreds of artists in the United States and in various countries across the globe make special appearances and performances. Festivities include performances, cook-outs, body painting, meet & greets with artists, parades, djs spinning records and on and on.

This year Alternative joins up with Criminal Records in Little 5 Points (Atlanta, GA) and gifted the great bands that played. Bands that played were Death on Two Wheels, Thy Mighty Contract, Carolina Chocolate Drops, Mike Farris & the Roseland Rhythm Revue, Ocha La Rocha, Noot d’ Noot, Player/Kommander, Carnivores, The Selmanaires, and Judi Chicago.

  National Record Store Day

  Criminal Records

04.18.09

ANTHEM MAGAZINE PRESENTS THE ANTHEM RANCH AT COACHELLA 2009

Continuing in their tradition of infamous Coachella bashes of years past, Anthem Magazine is presenting The Anthem Ranch at Coachella 2009. This year’s event (sponsored by Alternative Apparel, Roxy/JBL, and Reef) promises to be bigger, better, and more decadent than ever before as Anthem rings in a new era in American history with a down home, Western-themed, beer & BBQ fueled féte to top all others.

Of course, they couldn’t exclude their European friends from joining in the fun: Belgium’s Aeroplane will make their US debut, along with the DFA-affiliated duo Cage & Aviary flying in from London to man the decks. This year’s festivities are condensed into one day only so be sure not to miss out!

  Ben Clark Photography – Anthem Ranch @ Coachella

  Anthem Magazine

04.15.09

Think Earth Launch

On April 15th, Alternative will host an event at Sunset Marquise in Los Angeles to officially launch the campaign and celebrate the contributors who made it all happen. At which time there will also be an announcement about a range of limited edition Think Earth products, including a printed tee with exclusive artwork, with proceeds benefiting a soon-to-be-announced charity. Think Earth will continue bi-annually, with variations on the main theme: to inspire us all to think and act in order to make a difference.

  Think Earth

04.05.09

Mike Vincent Benefit

Mike Vincent, a Los Angeles area BMXer/Cyclist/BMX event organizer was hit by a car while riding his bike to work in January of 2008 and sustained severe head trauma. Thankfully, Mike survived the collision, but throughout the first few months of the accident, Mike was in intensive care, enduring multiple brain surgeries along with surgery to repair a punctured lung. Eventually, as we all probably know, Mike pulled through, but the past year has been extremely difficult for both Mike and his family. He has been through numerous surgeries, countless tests, and recently moved back to Virginia to get as much support from his family as possible. And since he's still fighting to regain his vision, he's still undergoing testing, and will be making the trip to John Hopkins Hospital in Baltimore later this week for additional testing.

Now, as well know, hospital bills are expensive, and in the past year, Mike's bills have amounted to well over 3.4 million dollars. But there are still ways to help. In fact, the 2nd Annual Back On Track, A Benefit Ride for Mike Vincent, is being held this coming April 5, 2009 in the Los Angeles area.

Here's the details: It's a 27-mile ride throughout the Los Angeles area, with a raffle and t-shirts being sold afterwards. Last year, the event raised over $2200, and they're currently seeking donations for this year's raffle. The event goes down on April 5, 2009 at 12:30 PM.

  Mike Vincent Benefit Ride

04.04.09

CoLA FW

Alternative is joining Brian Lichtenberg on his journey to LA Fashion week. “This event is about showcasing designers who share the same vision and a common understanding of the inspiration a runway show is to the fashion business,” said Dani Michelle, COLA Founding Principle. “COLA is about encouraging and supporting this city’s talent. Our desire is to set a standard of sophistication that will invite fashion moguls and originals back to the West Coast.” We are super excited to work with Brian and to supply some Alternative tees for his gift bag.

  COLAFW

  Brian Lichtenberg

03.31.09

Nylon 10th Anniversary

Alternative joined Nylon for their 10th Year Anniversary in New York for cocktails at the new Thompson LES. We participated in their gifting sweet and showcased The Rocky Eco-Fleece Zip Hoodie (aa9590) and Burnout Deep V-neck w/ Pocket (aa2632) and we also made custom Nylon 10th anniversary shirts. Nylon featured videos leading up to the event on what to wear which included our Cropped Leggings (aa7003). Event attendees included Steve Aoki, Ciara, Alexis Bledel, Taylor Momsen, Christian Siriano, and so many more!

  Nylon

  Dressed to Party Step 1

  Dressed to Party Step 2

  Dressed to Party Step 3

  Dressed to Party Step 4

03.18.09 – 03.22.09

SXSW

For the third year in a row, Alternative heads out to Austin, TX, for the one and only SXSW. This year we are teaming up with Paste Magazine and Brooklyn Vegan for 2 day parties, Wednesday and Thursday at the Radio Room from 11:30 am – 6:00 pm.

Lineup for Wednesday, 03.18:

• 12:00 | Greg Laswell (indoor)
• 12:30 | Anathallo (outside)
• 1:00 | Samantha Crain (indoor)
• 1:30 | Amanda Palmer (outside)
• 2:00 | Port O'Brien (indoor)
• 2:30 | Heartless Bastards (outside)
• 3:00 | Loney Dear (indoor)
• 3:30 | Black Joe Lewis (outside)
• 4:00 | Wild Light (indoor)
• 4:30 | Superdrag (outside)
• 5:00 | M. Ward (indoor)

Lineup for Thursday, 03.19:

• 12:00 | The Donkeys (Stage 1)
• 12:30 | TBA (Stage 2)
• 1:15 | New Villager (Stage 1)
• 1:30 | Bishop Allen (Stage 2)
• 2:15 | Daniel Johnston backed by Hymns (Stage 1)
• 2:45 | These Arms Are Snakes (Stage 2)
• 3:00 | The Wrens (Stage 1)
• 3:30 | Cursive (Stage 2)
• 4:00 | The Avett Brothers (Stage 1)
• 4:30 | Thao with the Get Down Stay Down (Stage 2)
• 5:15 | Passion Pit (Stage 1)

  SXSW

  Paste Magazine

  Brooklyn Vegan

02.11.09

Alternative Celebrates Documentary Film The People Speak at MoMA

Alternative is hosting a reception at the Museum of Modern Art to follow the New York preview of The People Speak, a documentary film based on Howard Zinn’s revolutionary book, A People’s History of the United States; and its companion book Voices of a People’s History of the United States written with Anthony Arnove.

The documentary incorporates live readings and musical performances woven together with archival footage and photographs in celebration of those dissenting voices who made a difference speaking out against and fighting injustices. Alternative is proud to support these voices from our history who have addressed our primary historical challenges: women’s rights, war, class and race.

  See photos from this event!

  The People Speak at MoMA

02.10.09

Alternative and David Foote join forces!

Alternative is proud to be a sponsor for the unveiling on “David Foote Limited Edition No.10”. The event will occur on the evening of Tuesday February 10th 2009 from 7pm to 10pm at the Bo Concept Store in Soho. The Event will host around 600 guests, featuring all items for sale and a video directed by David Foote. A percentage of the proceeds will go to fund the research at St. Jude Children’s Research Hospital. All items will remain on sale at the store for 60 days after the event.

  See photos from this event!

  David Foote

01.15.09 - 01.25.09

Alternative Celebrates The People Speak at the Sundance Film Festival

Alternative hosts a private reception during this year’s Sundance Film Festival in support of The People Speak, a documentary based on Howard Zinn’s revolutionary book, A People’s History of the United States, and its companion book, Voices of a People’s History of the United States, co-written with Anthony Arnove. The People Speak features an A-list cast including Academy Award-winning actors Matt Damon and Marisa Tomei. Additional performers include Viggo Mortensen, Danny Glover, Josh Brolin, David Strathairn, Kerry Washington, Sandra Oh, and musical legend Eddie Vedder among many others.

The documentary incorporates live readings and musical performances woven together with archival footage and photographs in celebration of those dissenting voices who made a difference speaking out against and fighting injustices. Alternative is proud to support these voices from our history who have addressed our primary historical challenges: women’s rights, war, class and race.

  See photos from this event!

  Sundance

  The People Speak

12.18.08

Alternative & Nylon Present The 1st Annual Skip Work Holiday Music Festival

In celebration of the “Limited Addition” Alternative Pop Up Stores, Alternative & Nylon came together to throw an event with live music, mingling and shopping at the Selma Store located on Cahuenga Blvd in Los Angeles. Bands that performed were WarPaint, Wind and Sea, and Dawes. A portion of all purchases made through December 22nd were donated to benefit Global Green USA.

Selma store info:
1555 N Cahuenga Blvd
Los Angeles, CA 90028

  See photos from this event!

  Global Green USA

11.19.2008

Wrap to Rap

Since its inception in 1996, New Yorkers For Children (NYFC) has been developing programs that make a difference in the lives of young people in foster care through college scholarships, tutoring programs, mentoring, and networking opportunities. Each year before the holidays, NYFC and teens in foster care wrap presents for children entering the foster care system at Wrap to Rap. In addition to providing much-needed holiday gifts for young children in care, the event serves to remind teens in foster care of the importance of volunteerism and giving back to their communities. Alternative is proud to sponsor this season’s Wrap to Rap, which takes place Wednesday, November 19, 2008 at the Empire Hotel Rooftop (44 West 63rd Street) from 4:30-7:00 PM, while DJ DNICE spins hip hop and holiday classics, and special guest Sean Kingston performs the debut single from his new album.

  New Yorkers for Children

10.24.2008 – 10.26.2008

NOLA Voodoo Fest

For the second year in a row, Alternative charity partner Gulf Restoration Network (GRN) collaborates with Voodoo Experience, one of New Orleans' largest and most popular musical festivals. As the festival's official nonprofit partner, GRN works with event organizers to educate festival attendees and performing artists about the issue of Louisiana's coastal wetlands crisis through a major presence in the private musician's lounge and a press conference with artists Marc Broussard, "Big Sam" Williams, and Dan Dyer. GRN's artist gift bags feature a Defend New Orleans – Defend the Coast tee (printed on our Organic Crew) and a blank Eco-Heather Crew in eco-green, along with some other great items. A highlight of the final night’s performance: REM’s Michael Stipes gives GRN an onstage shout out!

  Gulf Restoration Network (GRN)

  Voodoo Experience

  NOLA

09.21.08

EGPAF: A TIME FOR HEROES

Alternative is excited to announce our continued support of the Elizabeth Glaser Pediatric AIDS Foundation through the sponsorship of “Kids for Kids” Family Carnival held Saturday, September 20 at the Park Avenue Armory in New York. The event unites Tinseltown’s brightest stars, great music, delicious food, and carnival games in a day of fun and excitement for all to support the ongoing fight against pediatric HIV/AIDS. This year Alternative presents the “Design a Tee and Plant a Tree” booth to enjoy during the festivities. The booth provides a tee to each participating child to decorate. Upon completion the tee is added to the Alternative Tree Wall as a “leaf.” For every leaf collected, Alternative will plant one tree with the Arbor Day Foundation, and each youngster gets a special gift to take home.

  EGPAF

08.15.08 – 09.30.08

15 Minutes with Alternative and Matt Sohl at Fred Segal Flair

15 minutes at Fred Segal Flair in Los Angeles is a revolving installation of well-known and emerging designers and artists. Fusing the worlds of fashion, art, music, and design, 15 Minutes at Fred Segal Flair offers the opportunity to look, touch, smell, hear, and wear all aspects of each designer’s core concept. Alternative is excited to team up with Fred Segal Flair and artist Matt Sohl for its 15 Minutes, a unique collaboration of its own branding and Sohl’s original artwork. The result: a once-in-a-lifetime shopping experience designed to inspire individuals everywhere.

   See photos from this event!

   Fred Segal

   Matt Sohl

08.22.08 – 08.24.08

Outside Lands Music and Arts Festival

Alternative is excited to be the official t-shirt sponsor for San Francisco’s Outside Lands, an eco-conscious 3-day music and arts festival at historic Golden Gate Park. The immense concert showcases musical talents Radiohead, Beck, Ben Harper, Tom Petty, Jack Johnson, and Wilco among dozens more. In addition, visual artists Thomas Campbell, R. Pimple, Jeff Canham, Matt Leines, Monica Canilao, and Rich Jacobs have summoned their muses to turn each stage into an outsider art masterpiece. To satisfy the rest of the senses, Outside Lands also features interactive happenings like Crowdfire, Eco Lands, and Winehaven.

But what truly sets this wondrous event aside from all others? It’s as green as a gigantic music festival could possibly be, complete with solar-powered stages, composting for food scraps and biodegradable utensils, an on-site farmers market, and the TRASHed Recycling Store, where attendees can “buy” merchandise with used cups and bottles. That’s not even close to all of it. Outside Lands has it covered – fun that’s both in the sun and powered by it.

   Outside Lands

08.01.08 – 08.03.08

Lollapalooza and CK One Music Deck

Lollapalooza in Chicago’s Grant Park is more than just a concert – it’s a musical, cultural, and community experience. To enhance the experience for the artists, celebrities, and press involved, CK One is sponsoring the Music Lounge, a VIP area at the Hard Rock Hotel designed for relaxation and escape from the August heat. Alternative is excited to provide this year’s official Music Lounge tees and to chill with the amazing individuals featured throughout the weekend’s festivities.

   Lollapalooza

   Hard Rock Hotel Chicago

   CK One

07.27.08 – 08.24.08

NYC Pool Parties

Brooklyn is this summer’s pool party capitol, and Alternative is diving into the last of the season! These famed festivities begin at McCarren Park Pool and are free to the public – a pretty sweet deal, especially considering their featured concerts. Here’s what’s on schedule for the end of Summer 2008:

• 7.27: MGMT and Ting Tings
• 8.17: Aesop Rock and Chin Chin
• 8.24: talent TBA…who will rock out the last Pool Party EVER?

Yes, sadly, this year is the last for the McCarren parties, but the fun won’t stop there: follow us from McCarren to the Union Pool Afterparty, where we’re psyched to provide tees for Toyota Matrix, one of the official party sponsors. Union plays host to its own performance lineup:

• 7.27: Bear Hands, Villa Vina, and DJ Spencer Product
• 8.17: talent TBA
• 8.24: talent TBA

Come rock out! Even as we say goodbye, it’s exciting to be a part of this unique community tradition.

   Union Pool

   McCarren Pool Parties

   Toyota Matrix

07.07.08 – 07.10.08

Camp High Five at Camp Twin Lakes

Camp Twin Lakes is a not-for-profit organization that offers year-round recreational, therapeutic, and educational programs for children facing serious illnesses and other physical, emotional, and life challenges. With its network of partners – like Camp High Five, dedicated to youth affected by HIV/AIDS – Camp Twin Lakes provides life-changing experiences for thousands of children each year at its state-of-the-art, fully accessible facility, located on 500 acres in Rutledge, Georgia, and at other locations throughout the state. This year, the second in a row, Alternative is excited to sponsor and collaborate with Camp High Five by running multiple t-shirt decorating sessions, allowing campers to express themselves in a way they may never have before.

   Camp Twin Lakes

   Camp High Five

06.08.08

EGPAF: A Time For Heroes

Alternative is excited to announce our continued support of the Elizabeth Glaser Pediatric AIDS Foundation through the sponsorship of “A Time for Heroes” Celebrity Carnival held Sunday, June 8th at the beautiful Wadsworth Theater Grounds in Los Angeles. The event unites Tinseltown’s brightest stars, great music, delicious food, and carnival games in a day of fun and excitement for all to support the ongoing fight against pediatric HIV/AIDS. This year Alternative presents the “Design a Tee and Plant a Tree” booth to enjoy during the festivities. The booth provides a tee to each participating child to decorate. Upon completion the tee is added to the Alternative Tree Wall as a “leaf.” For every leaf collected, Alternative will plant one tree with the Arbor Day Foundation, and each youngster gets a special gift to take home.

   See photos from this event!

   EGPAF

06.07.08

Indie Craft Experience

Indie Craft Experience (ICE) is a national crafting event held in Atlanta, GA, which took place in downtown’s Centennial Olympic Park June 7, 2008, from 11 am – 6 pm. This installment of ICE was bigger and better than ever, featuring over 130 indie crafters from all over the country! The mile-long vendor list includes fierce talent like Esperanza, Glue and Glitter, and Patina. Alternative sponsored the event, providing staff tees, gifts for participants, and even a DIY fashion show at the pre-party.

   See photos from this event!

   Indie Craft Experience

   Esperanza

   Glue and Glitter

   Patina

05.23.2008 – 05.26.2008

Mondohomo Dirty South Festival

Alternative is thrilled to sponsor the 2nd annual MondoHomo Dirty South festival, Atlanta’s only queer music and arts festival, held May 23rd through May 26th at venues all around the “capital of the South”. The event gathers an array of independent lesbian, gay, and transgender artists, performing music (genres ranging from Hip-Hop to Punk Rock to Dance), as well as showcasing individual art, mixed media, and film. Also included are non-stop activities throughout the weekend… skateboarding and graffiti demos, poetry slams, crafting, workshops, cookouts, team sports, drag and burlesque shows… even circus performers! This truly unique event is one not to be missed!

   Mondohomo

05.14.2008

Silverlake Conservatory of Music Benefit Concert

The Silverlake Conservatory of Music (SCM) blossomed from the resolve of Flea and long-time friend and fellow musician Keith Barry to fill the void left by cuts to music education programs in public schools. Flea and Barry, who met at Bancroft Junior High and later attended Fairfax High School, share a love for music that was nurtured in Fairfax's music program. Passionate about the benefits of music education, their desire to give something back resulted in the SCM. “We believe,” say the founders, “that the study of music enriches not only the life of the musician, but the community and society as well.”

Los Angeles' famed Wiltern Theater plays host to a special concert benefitting SCM on May 14, 2008. Alternative is supplying limited-edition tees featuring the surprise Grammy Award-winning headlining talent (to be released publically May 5, 2008). The benefit is directed toward the youth of Silverlake, but children and adults from all areas of Los Angeles are welcome and encouraged to attend.

   Silverlake Conservatory of Music

04.24.2008

Pier Party Celebration for the Arts

Alternative proudly sponsors the Celebration for the Arts Pier Party, held April 26-27 at the Santa Monica Pier. The event – in association with Bagavagabonds alongside charity For the Arts – aims to inspire kids to dive into art of all mediums. The Pier Party hosted a multitude of events, including interactive coloring, silk screening, and graffiti demos. Students from local schools also had the opportunity to showcase their talents for music, dance, and visual art, connecting unique individuals of all ages to the enchanting world of youth creativity.

   See photos from this event!

   Bagavagabonds

   For The Arts

04.19.2008

Record Store Day

Alternative was proud to sponsor Atlanta’s celebration of Record Store Day, hosted by local staple Criminal Records in Little 5 Points! This national event, which occurred Saturday, April 19, celebrates independent record stores everywhere, bringing awareness to their culture and unique role in our communities. The party included live performances from amazing local artists – two of whom, Janelle Monáe and The Coathangers, appear in our Fall 2007 magalog – as well as live DJ sets, local record label booths, a record-swap, and a huge sidewalk sale! It was a fantastic way to spend a Saturday: promoting indie businesses and having fun!

   See photos from this event!

   Record Store Day

   Criminal Records

   Janelle Monáe

03.12.2008 - 03.16.2008

SXSW

Alternative proudly teamed up with SXSW as the official apparel sponsor for a second year in a row! This year’s SXSW shirts – printed on Alternative tees, of course – were at multiple locations throughout the festival and are still available at the SXSW online store.

While at the week-long fest, Alternative’s street team was all over Austin handing out branded guitar picks offering customers a special discount when they shop with us online. Alternative was also on-hand giving out special goodies to artists who performed. The Shout Out Loud event held on Saturday the 15th at Orchid was a HUGE success! Attendees had a chance to snag an Alternative tee for free, and the show featured some great performances by Georgie James, Tiger City, and several DJ sets.

   See photos from this event!

   SXSW

01.25.2008

Bagavagbonds Art Explosion: POP!

Alternative, Filter magazine, and Scion sponsor the latest Bagavagabonds art event in downtown Los Angeles. The event, taking place at the Grand Ballroom of the Pacific Electric Lofts, features tons of original artwork donated by over 100 artists to be sold with a portion of the proceeds going to the For the Arts charity.

The show was packed with creative art pieces for $50 or less – 80% of which sold – ranging from a 3D cityscape to an interactive skateboard booth. In addition to pieces like these were a number of activities: a photobooth compliments of Sidfly, a coloring station by Sr. Aguilar, a miniature film festival, and a screenprinting area featuring Alternative tees. The estimated 1,000 attendees had plenty to do and dance to with live DJ sets and performances by local bands like We are Lions, Mudilicious, and the Crooners.

To submit art to their next show, please inquire at contact@bagavagabonds.com

   See photos from this event!

   Bagavagabonds

   Filter

   For The Arts

01.19.2008

Voter Awareness

The LA chapter of Young Progressive Majority (YPM) teamed up with Fresh Pressed to launch an event Saturday, Jan. 19th, to heighten local voter awareness through creativity. Alternative sponsored the event, which attracted over 300 guests to the studio. For a $20 donation, Fresh Pressed offered the invite-only crowd their very own super-soft Alternative tee. The owner and his team then printed a hand-picked YPM Vote logo for every attendee that purchased.

   See photos from this event!

   Young Progressive Majority

   Fresh Pressed

08.31.2007 - 09.04.2007

Bumbershoot

This year's Bumbershoot music festival at the Seattle Center featured The Shins, Wu-Tang, Crowded House, and Black Rebel Motorcycle Club among many others. The festival included three full days of music and an indie craft fair over the course of Labor Day Weekend.

Alternative – teaming up again with ReadyMade magazine – provided activities for this year’s festival attendees. Concert goers who wanted to take a break from the heat and get crafty swarmed the the ReadyMade booth to see some projects executed in recent issues of the magazine. Individuals also had the opportunity to customize their own Alternative tee with help from the ReadyMaders and stencils from Stencil 1. As with Pitchfork, our tee-decoration station was without a doubt the most popular activity!

Same time, different place: if you attended the POOL Tradeshow in Las Vegas, we hope you dropped by the S(eco)nd show to catch the latest in earth-friendly fashion. Alternative proudly sponsored this tradeshow and, in it, debuted our Alternative Earth line. ReadyMade and Alternative had a tee customization area to decorate your own limited edition eco-heather tee.

   ReadyMade

   Bumbershoot

   Pool Trade Show

   S(eco)nd

08.03.2007 - 08.05.2007

Lollapalooza and Virgin Festival

Alternative was proud team up with Spin magazine to present co-branded tees and headwear to the musicians and VIPs at this year's Lollapalooza (Chicago) and Virgin Festival (Baltimore). The bands gave interviews to Spin and left with some super-sweet giveaways from Alternative, including our Fidel cap. Most of the band members were so overheated from a day in the sun they changed into their new tees instantly!

   Lollapalooza

   Virgin Festival

   Spin

        Interview with Girl Talk

        Interview with Peter Bjorn and John

07.13.2007 - 07.15.2007

Pitchfork Music Festival

This year's Pitchfork Music Festival at Union Park in Chicago featured Sonic Youth, Slint, De La Soul, and Atlanta's own Cat Power and Mastodon. The festival included three full days of music, an indie craft fair, and Flatstock, the rock poster show.

Creative minds think alike! Alternative teams up with ReadyMade magazine – the bimonthly publication “for people who like to make stuff” -- to represent and get crafty with Pitchfork attendees. Creative concert-goers came into the ReadyMade booth to see some projects executed in recent issues of the magazine, and then they got to make their own poster tube out of discarded water bottles to safeguard their purchases from Flatstock. (Reuse! Recycle!) Best of all, attendees had the opportunity to customize their own Alternative tee with help from the ReadyMaders and stencils from Stencil 1. The tee decoration area was by far the most popular activity at Pitchfork.

In addition to all of the fun in the booth, ReadyMade offered subscriptions for only $5.00! We think they’re nuts, but we love them for it.

   See photos from this event!

   Pitchfork Music Festival

   ReadyMade

   Flatstock

07.12.2007 - 07.23.2007

Outfest

Alternative is a proud sponsor of this year's Outfest. One of the oldest continuous film festivals in Los Angeles, Outfest 2007 features 235 films and videos from 26 countries in 9 different venues over 12 days. Outfest is the leading organization in showcasing, nurturing, and preserving lesbian, gay, bisexual and transgender film images and artistry. For 25 years Outfest has led the charge, spotlighting emerging talent, creating community between filmmakers and audiences, and offering a world-class forum for stories that reflect and often transform LGBT lives.

Since its inception in 1982, Outfest has showcased over 4,200 films for audiences well over half a million people. Their festivals, year-round screening series, and special events bring together film lovers, innovative artists, celebrities, entertainment industry professionals … and some of the hottest parties around!

Outfest is also the only nonprofit organization dedicated to ensuring that the extensive but threatened LGBT film heritage is preserved. Since the beginning of the struggle for LGBT equality, visionary artists have recorded their lives, challenges, and triumphs on film. Outfest is committed to saving, preserving, and providing access to that precious, affirming heritage for generations to come.

For this year’s festival, Alternative provided the classic Fidel (with a charming rainbow button) for the VIP giftbags at the opening night gala, which also included live screenprinting demos using our tees. The official staff apparel of Outfest was printed on Alternative tees and headwear as well.

   Outfest

06.23.2007

United Talent Agency Foundation's 1st Annual Big Bowl

The United Talent Agency (UTA) financially supports six charities annually, chosen democratically through their Employee Giving Program. This year, as a supplement to the program, UTA organized the First Annual UTA Big Bowl, where six teams representing the six charities raised funds to qualify in competing in a double elimination bowling tournament where the grand prize winners won cash donations for their charity. Over 100 agents and assistants participated in the Big Bowl Tournament.

The stakes were high for the six charity teams that supported: The Art of Elysium, The Bethany Project, Chrysalis, The Michael J. Fox Foundation, Much Love Animal Rescue, and Save Darfur. Initially the goal for the event was to raise $20,000 for the charities; UTA nearly doubled it by raising over $37,000 to go directly to the charities.

The UTA Foundation is a 501(c)3 nonprofit foundation formed by The United Talent Agency to guide its clients, agents, executives, and support staff in effective and rewarding philanthropic activity. The Foundation offers guidance on charitable giving partnerships, identifies reputable organizations with which to be associated, and augments their existing philanthropic efforts.

Alternative was proud to donate 16 shirts and hats to this year's winning team, who won money for the Bethany Project.

   United Talent Agency

06.13.2007

Nylon “Music & Myspace” Launch

On June 13, Nylon magazine celebrated the launch of their Music/Myspace issue. Nylon took over The Fillmore at Irving Plaza for the night and created a music event to be remembered. The show featured DJ sets by The MisShapes and Steve Aoki, as well as performances by Razorlight, Plasticines, and Bloody Social. Celebrity guests included America Ferrera, Alexis Bledel, and Sophia Lamar.

Guests at the event enjoyed an open vodka bar provided by V2 energy vodka, as well as gift bags with Myspace bandanas, ckIN2U fragrance, Volcom sunglasses, and a limited edition Alternative concert tee.

   Nylon

   Alternative @ Myspace

06.10.2007

EGPAF "A Time for Heroes" Celebrity Carnival

A Time For Heroes – the original Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) fundraising carnival – gathered the hottest celebrities in town and some of LA’s greatest restaurants, corporate leaders, and families for a fun-filled afternoon of unbelievable food, carnival games and one-of-a-kind activities. In 2006, sport stars like Kobe Bryant and Kelly Slater, along with celebrities such as Ellen Pompeo and Marcia Cross, helped raise money to continue the Foundation’s lifesaving work.

As part of our ongoing partnership of the EGPAF, Alternative signed on to be the official apparel sponsor for this year’s "A Time for Heroes" Celebrity Carnival – held in LA on June 10, 2007 – providing vintage-inspired headwear for participating celebrity “heroes” as well as the event volunteer t-shirts. In addition to its apparel contribution, Alternative hosted a branded activity booth, offering kids a variety of t-shirt canvases to express themselves. Celebrities who assisted in Alternative's booth included Joely Fisher, T.R. Knight, Carmen Electra, and Chris Kattan.

   See photos from this event!

   Elizabeth Glaser Pediatric Aids Foundation

06.02.2007

Indie Craft Experience

ICE (the Indie Craft Experience) is an annual craft show held in Atlanta, GA, featuring a litany of crafts and apparel by indie artists. The show also features live music, craft workshops, and a clothing swap.

This year's ICE took place on Saturday, June 2, 2007 at Atlanta's Centennial Olympic Park. Alternative was a proud sponsor of the event, and hosted a workshop class on t-shirt deconstruction/reconstruction. Additionally, we were super delighted to see a multitude of independent designers and screenprinters using Alternative tees for their creations!

   See photos from this event!

   ICE

05.19.2007

EGPAF “Kids for Kids” Family Carnival

“Kids for Kids” brings together New York’s greatest restaurants, artists, celebrities, corporate leaders, and families for a unique celebration of hope. With celebrity heroes and notable artists manning each rock n’ roll-inspired activity, the special afternoon will be an interactive experience helping to raise money for the fight against pediatric AIDS.

As part of our ongoing partnership with the Elizabeth Glaser Pediatric Aids Foundation, Alternative signed on to be the official apparel sponsor for the “Kids for Kids” Family Carnival in NYC on May 19, 2007. Alternative provided the brand’s signature super-soft tees for the commemorative carnival t-shirt as well as all the event volunteer t-shirts. In addition to its apparel contribution, Alternative hosted a branded activity booth, offering kids a variety of t-shirt canvases to express themselves and then modeled it for a special "rock-n-roll" photo shoot.

   Elizabeth Glaser Pediatric Aids Foundation

04.26.2007

Coachella Kick-Off Party

Alternative sponsors a private event with Filter magazine, Diesel clothing, Urban Outfitters, and more to kick off Coachella 2007 in Indio, CA. This exclusive event will feature special guest DJ's, courtesy polaroids, fierce battles on Guitar Hero, and drinks provided by Dewars, Red Bull, and Heineken. In addition, Alternative provided tees for a special live screenprinting event with the Hit+Run crew!

   Coachella

   Filter

04.26.2007

GenArt Benefit

Alternative sponsored a GenArt’s benefit at the Biscuit Company lofts in Los Angeles, CA, which was hosted by Los Angeles magazine and Project Runway’s third-season winner, Jeffrey Sebelia. Local artists used tees, tanks, and hats – donated by Alternative – to create custom fashion statements for party-goers.

   GenArt

03.14.2007 - 03.18.2007

SXSW

SXSW was a huge success! As an official apparel provider of festival merchandise, Alternative tees and hats were printed with the SXSW logo and are still available for purchase at the SXSW online store. In addition, Alternative sponsored the showcase performance of rising experimental rock band Menomena. We provided 200 limited edition t-shirts for VIP badge holders at the Menomena performance in the Barsuk showcase at Buffalo Billiards on March 15th.

“SXSW delivers the ultimate experience, bringing together artists, the music industry, and fans,” said Darin Klein of SXSW. “Each year, we hope to be a catalyst between talented artists and the industries and media that support the musicians. We are thrilled to partner with Alternative this year and appreciate their support.”

   See photos from this event!

   SXSW

02.14.2007 - 02.16.2007

PROJECT Global Tradeshow

PROJECT Global Tradeshow collaborated with Swindle magazine and Andy Warhol by Levi’s, and Alternative at the 2007 show in Las Vegas, February 14 - 16. Using Alternative t-shirts as canvases, two graphic artists staged live screen-printings with some of Andy Warhol’s most famous iconic images at the red carpet Swindle / Andy Warhol by Levi’s lounge area. A limited number of these sought-after Warhol tees were given to early arrivals each morning.

The Andy Warhol by Levi’s fashion line is produced under license from The Andy Warhol Foundation for the Visual Arts, Inc. The collection draws inspiration from the iconic art and spirit of Andy Warhol, reinvigorating and reinterpreting elements of his work in a contemporary light.

“This was one of our best collaborations yet,” said Roger Gastman, Swindle’s Editor-In-Chief. “Swindle magazine is all about honoring the history of pop culture and celebrating design. By teaming up with Andy Warhol by Levi’s, and working with a like-minded brand such as Alternative, we are promoting the timeless connection between art and fashion.”

“I love what Roger and Shepard have done with Swindle,” said Sam Ben-Avraham, founder of the PROJECT Global Tradshow. “This was our second season working together, and they bring a dynamic energy to our shows. Andy Warhol by Levi’s presents a fresh, intelligent look at fashion and iconography, and Alternative provides the ultimate canvas for such creativity to come to life.”

“We were excited to work with Swindle and the iconic Andy Warhol by Levi’s brand on this exclusive screen printing event,” said Greg Alterman, Designer and Founder of Alternative. “Our mission is to provide designers – big and small – with a premium canvas to express themselves. It was a great alliance and an unexpected perk for the PROJECT crowd.”

Launched in 2003 and held biannually in New York and Las Vegas, PROJECT is the foremost premium and contemporary global tradeshow where the best of the best in fashion gather to show, buy, network and define next year’s trends. What started out as a showcase of 50 brands in 2003 is now a staggering 600-plus, featuring the entire lifestyle by including both leaders and newcomers in men’s, women’s, kids’ and accessories. The lineup for PROJECT 2007 confirmed this fashion progression and the importance of designer denim and premium contemporary sportswear in the market, minds and closets of shoppers worldwide.

   See photos from this event!

   PROJECT Global Tradeshow

   Swindle

   Andy Warhol by Levi's

01.25.2007

R.S.V.P. To HELP

Alternative provided t-shirts for VIPs and staff at Kenneth Cole Fragrances’ R.S.V.P. To HELP fundraiser on January 25th, 2007, in New York. The star-studded gala – hosted by Jon Bon Jovi and designer Kenneth Cole – benefited nonprofits Habitat for Humanity, HELP USA, and the Philadelphia Soul Charitable Foundation. 100% of proceeds from the evening went directly to benefit these very special charities.

The evening kicked off with comedy by celebrity host Lewis Black, best known for his regular appearances on Comedy Central’s The Daily Show. Lewis Black’s recent projects include Accepted, Farce of the Penguins, Unaccompanied Minors, and an HBO special entitled Lewis Black: Red, White, & Screwed. Additional highlights included a silent and live auction of exciting one-of-a-kind luxury items, and an acoustic performance by Jon Bon Jovi. The evening culminated with a very private VIP party on the Tribeca Rooftop.

“We are very excited to be invited by Kenneth Cole to support R.S.V.P. To HELP,” said Greg Alterman, Alternative’s Founder and Designer. “Alternative is dedicated to supporting our community and we are thrilled to be in the company of such amazing individuals. It’s a nice feeling to know our product and hard work will go towards a great cause, and Kenneth Cole and Jon Bon Jovi have put together what will be an incredible evening.”

The event Host Committee included: Elton John, Al and Tipper Gore, Susan Sarandon, Matthew McConaughey, Kevin Bacon, Joe Torre, Rachael Ray, Michael Strahan, Donny Deutsch, Maria Menounos, Peter Hochfelder, Maria Cuomo Cole, John Sykes, Catherine Walsh and Rob Light, with former President Bill Clinton serving as Honorary Chair.

   Habitat for Humanity

   R.S.V.P To Help

01.24.2007

PROJECT Global Tradeshow Charity Event for GEMS

Alternative forms a creative collaboration with Swindle magazine and Royal Elastics at the 2007 PROJECT Global Tradeshow in New York City, taking place January, 22-24, 2007 at Pier 40.

Graphic artist Rocky Grimes – known for his one-of-a-kind designs –staged live screen printings of his exclusive creations at the special Swindle lounge on Project’s red carpet. Using Alternative “canvases,” these customized Royal Elastics T-shirts were given to PROJECT attendees in exchange for a suggested donation to the Girls’ Educational and Mentoring Services (GEMS), a nonprofit organization based in Harlem, NY, providing young women with critical educational and mentoring services.

“Alternative is thrilled to be working with Royal Elastics, Swindle and GEMS,” said Greg Alterman, Alternative’s Founder and Designer. “It’s exciting to have our t-shirts as the creative canvas for such an inventive brand like Royal Elastics, and we applaud Swindle’s pioneering and influential voice. We’ve worked with Rocky in the past and his artistic vision represents what Alternative is all about – creativity, self-expression, individuality. This event is also a great opportunity to support many of our customers who are showing and buying at PROJECT, while recognizing and giving back to a worthy cause.”

“I’m excited to work together with innovative brands like Royal Elastics and Alternative in support and recognition of GEMS,” said Roger Gastman, editor-in-chief of Swindle. “My goal for this alliance at Project New York is to promote the importance of connecting community and philanthropy within the art, design, and fashion industries.”

Since 1999, GEMS has helped hundreds of girls – all of whom are 12-21 and have experienced sexual abuse and violence – to exit their abusive lifestyles, develop to their full potential, and create viable careers. GEMS provides young women with empathetic, consistent support, and real-life opportunities for positive change.

   Project Global Tradeshow

   GEMS

   Royal Elastics

   Swindle

   Rocky Grimes

11.10.2006

Out100 Award Show

OUT – the nation’s leading gay general interest magazine and a flagship brand of PlanetOut, Inc. – honored the 100 most influential people in gay culture at the annual 2006 Out100 Awards, presented by T-Mobile Sidekick 3 on Friday, November 10 at Capitale in New York.

Justin Bond, from the critically-acclaimed John Cameron Mitchell movie “Shortbus,” hosted the 12th annual gala, which also featured special musical performances by Kelis and Dangerous Muse with music by The MisShapes.

In its special December issue, OUT recognized the 100 most influential people in gay culture with a list spanning categories such as books, business, fashion, film, media, music, politics, performance, television, and visual arts. The star-studded Out100 also recognized five celebrities for their commitment to their crafts and gay rights in the categories of Humanitarian of the Year, Entertainer of the Year, Ingénue of the Year, Stylemaker of the Year, and Artist of the Year. “At the end of each year, gay Americans look back to celebrate their victories, reflect on any defeats, and prepare for the year ahead,” said Aaron Hicklin, OUT magazine’s Editor-in-Chief. “The Out100 issue celebrates the men and women who have helped shape gay culture throughout the year.”

For the first time ever, worldwide audiences were able to experience the Out100 event in real time as celebrities and honorees blogged their experiences live on Out.com. Special T-Mobile Sidekick 3 blogging stations were set up throughout the event to provide a behind-the-scenes view. Leading up to the Out100 awards, celebrities and special guests blogged on a variety of topics on Out.com, with photos and video footage from the most memorable past Out100 events also featured. “We wanted to capture this year’s awards in a different way,” said OUT’s publisher, Joe Landry. “By allowing people from all over the world to experience the Out100 live, we hope to spread our message of recognizing those who contribute positively to gay culture to an even broader audience.”

A limited edition Out100 t-shirt from Alternative was featured in this year’s gift bags, among other items from Calvin Klein Underwear, Kiehl’s, L’Oreal, Hershey, Paul Mitchell and Macy’s. The 2006 Out100 was presented by T-Mobile Sidekick3 and generously supported by Target, Saturn, BMS Light to Unite, Absolut, Sapphire Condominiums and Movado.

   OUT

10.19.2006 - 01.13.2007

"To-a-T" Exhibition

Alternative was an official sponsor of the Museum of Design Atlanta (MODA) and the Savannah College of Art & Design’s (SCAD’s) “To-a-T” exhibition, which debuted at MODA on October 19th, 2006 and ran through January 13th, 2007. Curated by Laura Moody of MODA and Sarah Phillips Collins of SCAD, “To-a-T” showcased the latest innovations in t-shirt design from across the globe, with a spotlight focus on designers from the Southern U.S.

As the official t-shirt provider for “To-a-T,” Alternative donated over 2000 shirts to celebrate the exhibition, which has toured around the U.S. following its Atlanta opening. “To-a-T” showcased the work of a variety of artists and designers, many of whom use Alternative shirts as the blank canvas for their one-of-a-kind creations. The exhibit contained a special foreword from Alternative‘s Founder and Designer, Greg Alterman, and highlighted high-end couture garments, limited edition screenprints, hand embellishments, and imaginative reconstructed designs.

“To-a-T” also featured a special installation by local designer and t-shirt lover, Mychael Knight, who was recently seen on Bravo’s hit show “Project Runway” and voted the “Bravo TV Fan Favorite” of the competition. Other featured Atlanta artists included Esperanza, Pecan Pie Couture, Black Black Label, Amy Tangerine, and Epidemik Coalition.

“Alternative is thrilled to open the 'To-a-T' exhibit at MODA,” said Greg Alterman, founder and creative director of Alternative. 'To-a-T' is an amazing collection of art and design, and an ideal example of what Alternative is all about. The exhibit appreciates the t-shirt and shows its evolution from a basic wardrobe staple to a lifestyle. It’s exciting to be able to support a local organization that promotes our same philosophy of free-thinking and self expression, and also have the opportunity to put our canvases in the hands of so many talented designers and inspired individuals.”

Alternative’s involvement with MODA marks the company’s first long-term alliance with an Atlanta-based nonprofit and further emphasizes the company’s commitment to the t-shirt lifestyle and culture it inspires. All proceeds from Alternative t-shirt sales during the length of the exhibition will be donated to MODA for upcoming art and design initiatives.

   MODA

   Esperanza Clothing Company

   Pecan Pie Couture

   Black Black Label

   Epidemik Coalition

10.21.2006

Little 5 Points' Halloween Parade

   Little Five Points