Promotional discounts cannot be combined at time of redemption unless otherwise stated in the promotional offer, nor can they be applied to previous purchases.  Promotional codes cannot be applied to gift certificates under any circumstances.  Promotional discounts cannot be applied to tax, shipping and handling, or any similar processing charges.  Original discount amount will be deducted from the value of all returned items purchased with a discount at time of purchase (e.g. promotional codes, coupons, etc.).

EXCHANGES:  The original discount or promotional code only applies to items where the same style originally purchased is being exchanged for a different color or size.  If you choose to exchange the item for a different style, the discount from the original style purchased cannot be transferred to the new style.

FRAUD & ABUSE:  Alternative reserves the right to close your account, decline purchases and services, and refund orders if fraudulent activity is suspected. Fraudulent activity includes coupon stacking, placing orders from multiple e-mail addresses with the intent to abuse coupon offers, or use of gift cards purchased with stolen credit cards.   Any and all fraudulent activity will be immediately reported to authorities and prosecuted to the fullest extent of the law.

FREE Standard Shipping & Returns

Free return labels are eligible for orders placed after 11/26/15 . Orders placed before that time are not eligible for return labels. We reserve the right to discontinue this offer at any time and without notice.

Refer Your Friends

Refer your friend and they will receive a coupon code for 20% off their initial purchase of $30 or more.  Upon completion of their first purchase of $30 or more you will receive a code that can be applied to your order of $30 or more.  This offer is limited to one per customer.  Multiple referrals to and from the same e-mail addresses will be rejected.  Please also note our fraud and abuse policy listed above.

Sign Up & Save

When you sign up for our weekly e-mails containing useful information about Alternative products, exclusive subscriber offers, advance sale notifications, and other goodies. You'll receice a one time promo code good for extra savings off the total of your next order.  Simply use this link SIGN UP & SAVE and complete the form and you'll receive your first email with the promo code. And by the way all your info is held in the strictest confidence.  We do not share or sell our lists to any third parties.


Students login or register with Unidays to get your online code and receive 20% off. Valid on Alternative items only. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Terms of offer are subject to change.

Brands We Love (Exclusions Apply)*

Our Brands We Love section which features unique products from third party manufacturing partners is excluded from site-wide sales unless otherwise indicated.  Your shopping cart will automatically exclude these items  from the coupon code if the promotion does not apply.

Holiday 2015 Gift Card Offer

The holiday gift card offer applies to all qualifying orders placed on 12.12.15 and 12.13.15. Offer  begins Saturday 12.12.15 at 9:00 AM EST and ends at 12:00 midnight PST on Sunday 12.13.15.

You will receive an electronic gift card via e-mail in the amount of $20 when you purchase $100-$199 worth of merchandise online or a $40 e-gift card when you purchase $200+ from only during the promotional period.  The card can be used at Alternative Apparel's web site or in-store.  Simply enter the card number at check-out or present in-store to redeem. You will receive 1 gift card per qualifying order.

Your gift card will be e-mailed to the original purchasers e-mail address only and will be sent in approximately 10-20 days after your purchase has shipped.  We are not responsible for e-mail addresses that cannot be contacted or if your e-mail goes to spam.  We cannot guarantee arrival before 12.25.15.  Cards are redeemable for merchandise only and cannot be redeemed for cash.  Cards will expire 12.31.16.