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Softness with Structure

Though Alternative is primarily known for signature-soft knits, we have expanded our catalog to include a selection of woven fabrics that allow us to create structured garments with a soft hand reminiscent of our knits.

We seek out softness within the context of wovens, working with fabrics like Rayon Twill and Silk Crepe that are inherently soft while reflecting a refreshed, sophisticated point of view. We also look for innovative ways to bring softness to traditional wovens: our Compact Poplin and Chambray fabrics are 100% cotton and finished with the G2 Eco-Wash, which imparts a broken-in softness achieved sustainably to men’s and women’s button up styles.