The Best of the Best
The people have spoken, and these are their go-to pieces. Maybe it’s the softness. Or their casual style. We've got a feeling it’s both.
Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.
Designed with purpose
Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.
Mindful of our impact
We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.
Soft. Simple. Sustainable.
Since 1995, we have set out to re-create that soft, lived‑in look and feel of our favorite vintage tee.